Across industries such as gaming, mobile, business software, e-commerce, and credit cards, the nature of competition has shifted from product-based to platform-based competition (Bresnahan and Greenstein, 1999; McIntyre and Srinivasan, 2016; Choudary, Van Alstyne, and Parker, 2016). A platform ecosystem may be thought of as taking a “hub and spoke” form composed of a central product that is connected to complementors that contribute toward building around it through their product or service offerings (Jacobides, Cennamo, and Gawer, 2018; Adner and Kapoor, 2010; Gawer, 2014).
| Project Team : | Vijay Venkataraman and Chris Forman |
| Sponsor : | VRSP, IIM Bangalore |
| Project Status: | Ongoing (Initiated in May 2022) |
| Area : | Strategy |
| Abstract : | Across industries such as gaming, mobile, business software, e-commerce, and credit cards, the nature of competition has shifted from product-based to platform-based competition (Bresnahan and Greenstein, 1999; McIntyre and Srinivasan, 2016; Choudary, Van Alstyne, and Parker, 2016). A platform ecosystem may be thought of as taking a “hub and spoke” form composed of a central product that is connected to complementors that contribute toward building around it through their product or service offerings (Jacobides, Cennamo, and Gawer, 2018; Adner and Kapoor, 2010; Gawer, 2014). |
