Sale of cases, distributed through Harvard Business Publishing, shot up by 39% in 2015
12 April, 2016: After recently topping the list of best management institutes in the ‘India Ranking 2016’, prepared by MHRD’s National Institutional Ranking Framework, the Indian Institute of Management Bangalore has earned more accolades.
There has been a surge in demand for case studies developed by IIMB and distributed through Harvard Business Publishing, an affiliate of Harvard Business School, with whom IIMB has a valuable partnership. IIMB was the first management school from India that started distributing cases directly through HBP.
Compared to the previous year (2014), there has been a 39% increase in the sales of IIMB cases, distributed through HBP, across 47 countries. Fifteen cases sold more than 1000 copies in 2015.
Each year, IIMB publishes and distributes case studies, through HBP and Richard Ivey Publishing, on various business challenges that companies have to deal with.
In 2015, 24 new cases were added to the existing cases, taking the total number of cases, distributed through HBP, to 102.
A few of the top-selling IIMB cases of 2015 include Volkswagen in India - authored by Professor Seema Gupta; The Saffola Journey by Professor Srinivas Prakhya and Poddar R; 3M: In India for India by Professor Abhoy Ojha; 1920 Evil Returns: Bollywood and Social Media Marketing by Professor U Dinesh Kumar and Suhruta Kulkarni; and Brand Revitalizing and Brand Reinforcement: The Case of Arrow Shirt in the Indian Context by Professor S Ramesh Kumar and Amod Choudhary.
The cases are written by the IIMB faculty in collaboration with the students and/or case writers.
Sale of cases, distributed through Harvard Business Publishing, shot up by 39% in 2015
12 April, 2016: After recently topping the list of best management institutes in the ‘India Ranking 2016’, prepared by MHRD’s National Institutional Ranking Framework, the Indian Institute of Management Bangalore has earned more accolades.
There has been a surge in demand for case studies developed by IIMB and distributed through Harvard Business Publishing, an affiliate of Harvard Business School, with whom IIMB has a valuable partnership. IIMB was the first management school from India that started distributing cases directly through HBP.
Compared to the previous year (2014), there has been a 39% increase in the sales of IIMB cases, distributed through HBP, across 47 countries. Fifteen cases sold more than 1000 copies in 2015.
Each year, IIMB publishes and distributes case studies, through HBP and Richard Ivey Publishing, on various business challenges that companies have to deal with.
In 2015, 24 new cases were added to the existing cases, taking the total number of cases, distributed through HBP, to 102.
A few of the top-selling IIMB cases of 2015 include Volkswagen in India - authored by Professor Seema Gupta; The Saffola Journey by Professor Srinivas Prakhya and Poddar R; 3M: In India for India by Professor Abhoy Ojha; 1920 Evil Returns: Bollywood and Social Media Marketing by Professor U Dinesh Kumar and Suhruta Kulkarni; and Brand Revitalizing and Brand Reinforcement: The Case of Arrow Shirt in the Indian Context by Professor S Ramesh Kumar and Amod Choudhary.
The cases are written by the IIMB faculty in collaboration with the students and/or case writers.