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Journal of Indian Institute of Management Bangalore

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Developing New Products in Emerging Markets

Srivardhini K. Jha, Ishwardutt Parulkar, Rishikesha T. Krishnan, and Charles Dhanaraj
Journal Name
MIT Sloan Management Review
Journal Publication
others
Publication Year
2016
Journal Publications Functional Area
Entrepreneurship
Publication Date
Special Collection, Spring 2016, pp. 17-24
Abstract

For more than a decade, multinational enterprises from developed countries have been moving a substantial part of their research and development (R&D) activity to emerging markets such as India and China. While the location of R&D centers in other developed countries has been driven by lucrative markets or specific expertise available in the local ecosystems of those countries, the location of R&D in developing countries has been driven largely by the availability of skilled manpower at low cost. At first, these R&D centers in emerging markets operated largely as extended arms of R&D in the home country, executing well-defined projects under close supervision from headquarters.

Developing New Products in Emerging Markets

Author(s) Name: Srivardhini K. Jha, Ishwardutt Parulkar, Rishikesha T. Krishnan, and Charles Dhanaraj
Journal Name: MIT Sloan Management Review
Volume: Special Collection, Spring 2016, pp. 17-24
Year of Publication: 2016
Abstract:

For more than a decade, multinational enterprises from developed countries have been moving a substantial part of their research and development (R&D) activity to emerging markets such as India and China. While the location of R&D centers in other developed countries has been driven by lucrative markets or specific expertise available in the local ecosystems of those countries, the location of R&D in developing countries has been driven largely by the availability of skilled manpower at low cost. At first, these R&D centers in emerging markets operated largely as extended arms of R&D in the home country, executing well-defined projects under close supervision from headquarters.