Cross Cultural Conceptualisations: A case for Multiple National Cultures in India
This paper questions the homogeneous conception of Indian national culture which originates from the nation state concept, and looks at national culture from a multidisciplinary perspective by exploring the antecedents of culture formation. It explores the status of India as a heterogeneous entity using a context-situated approach and reflects upon the implications of this approach on organisational strategies.
Cross Cultural Conceptualisations: A case for Multiple National Cultures in India
This paper questions the homogeneous conception of Indian national culture which originates from the nation state concept, and looks at national culture from a multidisciplinary perspective by exploring the antecedents of culture formation. It explores the status of India as a heterogeneous entity using a context-situated approach and reflects upon the implications of this approach on organisational strategies.
