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IIMB Management Review

Journal of Indian Institute of Management Bangalore

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Cross Cultural Conceptualisations: A case for Multiple National Cultures in India

Sunil Kumar Singh, Vasanthi Srinivasan, Suren Sista, Manu Parashar
Journal Name
IIMB Management Review
Journal Publication
others
Publication Year
2008
Journal Publications Functional Area
Organizational Behavior & Human Resources Management
Publication Date
Vol. 20, Issue 3, Spet 2008, P 249
Abstract

This paper questions the homogeneous conception of Indian national culture which originates from the nation state concept, and looks at national culture from a multidisciplinary perspective by exploring the antecedents of culture formation. It explores the status of India as a heterogeneous entity using a context-situated approach and reflects upon the implications of this approach on organisational strategies.

Cross Cultural Conceptualisations: A case for Multiple National Cultures in India

Author(s) Name: Sunil Kumar Singh, Vasanthi Srinivasan, Suren Sista, Manu Parashar
Journal Name: IIMB Management Review
Volume: Vol. 20, Issue 3, Spet 2008, P 249
Year of Publication: 2008
Abstract:

This paper questions the homogeneous conception of Indian national culture which originates from the nation state concept, and looks at national culture from a multidisciplinary perspective by exploring the antecedents of culture formation. It explores the status of India as a heterogeneous entity using a context-situated approach and reflects upon the implications of this approach on organisational strategies.