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Radical Change Accidentally: The Emergence and Amplification of Small Change

Donde Ashmos Plowman, Lakami Baker, Tammy Beck, Mukta Kulkarni, Stephanie Thomas Solansky & Deandra Villarreal Travis
Journal Name
Academy of Management Journal
Journal Publication
UT Dallas 24
Publication Year
2007
Journal Publications Functional Area
Organizational Behavior & Human Resources Management
Publication Date
Vol. 50, No. 3, PP 515-543, 2007
Abstract

A decision to offer breakfast to homeless people led to radical change in a church and its environment. Existing theories of change do not fully explain observations from our qualitative study; however, complexity theory constructs suggest how and why such change emerged. We offer four key findings. First, the radical change was unintended, emergent, and slow. Second, destabilizing conditions helped small changes to emerge and become radical. Third, subsequent actions amplified an initial small change and, though not intended to do so, promoted radical change. Finally, the dynamic interaction of amplifying actions, contextual conditions, and small changes led to continuous radical change.

Radical Change Accidentally: The Emergence and Amplification of Small Change

Author(s) Name: Donde Ashmos Plowman, Lakami Baker, Tammy Beck, Mukta Kulkarni, Stephanie Thomas Solansky & Deandra Villarreal Travis
Journal Name: Academy of Management Journal
Volume: Vol. 50, No. 3, PP 515-543, 2007
Year of Publication: 2007
Abstract:

A decision to offer breakfast to homeless people led to radical change in a church and its environment. Existing theories of change do not fully explain observations from our qualitative study; however, complexity theory constructs suggest how and why such change emerged. We offer four key findings. First, the radical change was unintended, emergent, and slow. Second, destabilizing conditions helped small changes to emerge and become radical. Third, subsequent actions amplified an initial small change and, though not intended to do so, promoted radical change. Finally, the dynamic interaction of amplifying actions, contextual conditions, and small changes led to continuous radical change.