Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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The Nielsen Company: Market Research for Pantene Shampoo

Nielsen, headquartered in the US was the market leader globally with 17% share of the $29 billion market research industry in 2009. Nielsen provided solutions to clients' marketing problems with its single-minded focus on consumers. While certain research needs were common across businesses, others were idiosyncratic depending upon the strategic goals of the business. For common research needs, Nielsen had a suite of internationally recognized proprietary products providing powerful comparative and normative data. For specific needs, Nielsen tailored research solutions. Often a combination of the two was necessary.
Project Team
Seema Gupta
Sponsor
IIM Bangalore
Select Project Type
Ongoing Projects
Project Status
Ongoing (Initiated in 2011)
Funded Projects Functional Area
Marketing

The Nielsen Company: Market Research for Pantene Shampoo

Project Team: Seema Gupta
Sponsor: IIM Bangalore
Project Status: Ongoing (Initiated in 2011)
Area: Marketing
Abstract:
Nielsen, headquartered in the US was the market leader globally with 17% share of the $29 billion market research industry in 2009. Nielsen provided solutions to clients' marketing problems with its single-minded focus on consumers. While certain research needs were common across businesses, others were idiosyncratic depending upon the strategic goals of the business. For common research needs, Nielsen had a suite of internationally recognized proprietary products providing powerful comparative and normative data. For specific needs, Nielsen tailored research solutions. Often a combination of the two was necessary.