Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Model of Referrals: Pricing in Social Networks

Awareness among consumers about the product and its features is critical to the success of the product. Sellers often advertise to meet this objective, but advertising usually requires a large expenditure and it is by nature undirected, in that it targets scores of anonymous consumers. Advertising is an impersonal persuasive method that does not capitalize on the heterogeneity of consumers. Notwithstanding its high initial cost, it is by and large regarded as a quick and efficient way of propagating information.
Project Team
Manaswini Bhalla and Kalyan Chatterjee
Sponsor
IIM Bangalore
Select Project Type
Ongoing Projects
Project Status
Ongoing (Initiated in 2011)
Funded Projects Functional Area
Economics & Social Science

Model of Referrals: Pricing in Social Networks

Project Team: Manaswini Bhalla and Kalyan Chatterjee
Sponsor: IIM Bangalore
Project Status: Ongoing (Initiated in 2011)
Area: Economics & Social Science
Abstract:
Awareness among consumers about the product and its features is critical to the success of the product. Sellers often advertise to meet this objective, but advertising usually requires a large expenditure and it is by nature undirected, in that it targets scores of anonymous consumers. Advertising is an impersonal persuasive method that does not capitalize on the heterogeneity of consumers. Notwithstanding its high initial cost, it is by and large regarded as a quick and efficient way of propagating information.