Digital and Social Media Strategies: Driving Organisational Performance
August 20, 2018 to August 22, 2018
Programme Directors : Profs. S Raghunath & S Krishna
Programme Dates : 20 – 22 August 2018
Programme Venue : Central Pergola, IIMB Campus
Programme Overview : In the past, developing digital strategy and online relationship with customers was a competitive advantage: now it is a basic requirement for doing business. This programme will give you the practical guidance you need to transition from brick and mortar to click and mortar through powerful online engagement. The programme shows how to choose the best tools for your needs and develop a strategy
oriented to your business goals. The discussion during the programme will help develop a social media process that is quantifiable, repeatable and improvable. New digital and social media platforms are coming up in the near future. Any strategy based on the concepts and methods in the programme can be adapted to take full advantage of them. The digital and social media strategy will be testable, controllable and fully integrated with broader goals and objectives of the company
Digital and Social Media Strategies: Driving Organisational Performance
August 20, 2018 to August 22, 2018
Programme Directors : Profs. S Raghunath & S Krishna
Programme Dates : 20 – 22 August 2018
Programme Venue : Central Pergola, IIMB Campus
Programme Overview : In the past, developing digital strategy and online relationship with customers was a competitive advantage: now it is a basic requirement for doing business. This programme will give you the practical guidance you need to transition from brick and mortar to click and mortar through powerful online engagement. The programme shows how to choose the best tools for your needs and develop a strategy
oriented to your business goals. The discussion during the programme will help develop a social media process that is quantifiable, repeatable and improvable. New digital and social media platforms are coming up in the near future. Any strategy based on the concepts and methods in the programme can be adapted to take full advantage of them. The digital and social media strategy will be testable, controllable and fully integrated with broader goals and objectives of the company