Digital & Social Media Marketing and Analytics
Programme Directors : Prof. U Dinesh Kumar & Prof. Ami Shah
Programme Dates : 16-19 Sep 2019
Programme Venue : IIMB Campus
Programme Overview : The Internet has become an integral part of our daily lives. We find and share new travel locations, clothing trends and more on blogs. Friends and family are frequently initiating group conversations on Facebook. We consume news using Inshorts or by reading 280 characters on Twitter. Strangers with a common interest like photography meet on sites like Flickr. We capture happy moments and share selfies on Instagram and we can even find our prospective spouse on a matrimony site like Shaadi.com.
Engagements such as ‘liking’ ‘sharing’ ‘commenting’ and ‘pinning’ on Facebook or Twitter or YouTube or Pinterest have proven valuable for both individuals and businesses alike. If you are a business; your prospects and customers are either talking about you or trying to connect and communicate with you. You can now listen and respond to them in a personalization manner like never before. Today, before making a purchase decision, your customers and consumers have the option of going online to gain knowledge about your brand, look up for reviews and ratings and seek opinions from friends. While the former two are important, several studies in the recent times have affirmed that increasingly consumers are making a purchase decision based on social media peer referrals. The shift in consumer behavior presents new opportunities for marketers; one can now identify prospects, satisfied customers, dissatisfied customers, loyal customers and social media influencers. Building strategies to interact with these distinct consumer segments could prove highly valuable to businesses.
Additionally, social media content can prove to be valuable information if you continuously monitor, capture and integrate it with other enterprise data. You can identify what’s important to your customers; you can gauge what they like the most and what they dislike the most. You can pull together relevant online data – from traditional news sites to social media forums to consumer blogs – to allow for deeper, more holistic insights about your products and services. You can gain key insights by brand and market tracking, reputation and threat tracking, online media analysis and customer feedback.
Finally, simply listening to customers on social media is not enough. Listening is a starting point; the end goal is revenue. Customer centric organizations have an ability to leverage and integrate social media analytics into their customer and marketing automation processes, thus they are able to monetize their investments. This provides a foundation from which organizations can link measurement and the tactical execution of social media strategies to the imperatives of revenue generation.
Through a combination of case studies, best practice examples, and exercises this program equips you with the tools you need to assess your organization’s social media and digital marketing strategy and helps you identify areas of improvement.
Programme URL:
Digital & Social Media Marketing and Analytics
Programme Directors : Prof. U Dinesh Kumar & Prof. Ami Shah
Programme Dates : 16-19 Sep 2019
Programme Venue : IIMB Campus
Programme Overview : The Internet has become an integral part of our daily lives. We find and share new travel locations, clothing trends and more on blogs. Friends and family are frequently initiating group conversations on Facebook. We consume news using Inshorts or by reading 280 characters on Twitter. Strangers with a common interest like photography meet on sites like Flickr. We capture happy moments and share selfies on Instagram and we can even find our prospective spouse on a matrimony site like Shaadi.com.
Engagements such as ‘liking’ ‘sharing’ ‘commenting’ and ‘pinning’ on Facebook or Twitter or YouTube or Pinterest have proven valuable for both individuals and businesses alike. If you are a business; your prospects and customers are either talking about you or trying to connect and communicate with you. You can now listen and respond to them in a personalization manner like never before. Today, before making a purchase decision, your customers and consumers have the option of going online to gain knowledge about your brand, look up for reviews and ratings and seek opinions from friends. While the former two are important, several studies in the recent times have affirmed that increasingly consumers are making a purchase decision based on social media peer referrals. The shift in consumer behavior presents new opportunities for marketers; one can now identify prospects, satisfied customers, dissatisfied customers, loyal customers and social media influencers. Building strategies to interact with these distinct consumer segments could prove highly valuable to businesses.
Additionally, social media content can prove to be valuable information if you continuously monitor, capture and integrate it with other enterprise data. You can identify what’s important to your customers; you can gauge what they like the most and what they dislike the most. You can pull together relevant online data – from traditional news sites to social media forums to consumer blogs – to allow for deeper, more holistic insights about your products and services. You can gain key insights by brand and market tracking, reputation and threat tracking, online media analysis and customer feedback.
Finally, simply listening to customers on social media is not enough. Listening is a starting point; the end goal is revenue. Customer centric organizations have an ability to leverage and integrate social media analytics into their customer and marketing automation processes, thus they are able to monetize their investments. This provides a foundation from which organizations can link measurement and the tactical execution of social media strategies to the imperatives of revenue generation.
Through a combination of case studies, best practice examples, and exercises this program equips you with the tools you need to assess your organization’s social media and digital marketing strategy and helps you identify areas of improvement.
Programme URL: