A potential political leader, aiming to replace a repressive regime, wishes to establish her credibility with citizens whose participation in her movement affects its success. If her perceived ability is in an intermediate range of values, her optimal strategy is to masquerade as a no threat before announcing a movement directly against the regime. In this range, for low costs of repression, the regime nds it optimal to exert force even against a movement that has purely non-political objectives. Interestingly, this range, where the regime exerts force against a non-political movement, diminishes with the leader's likelihood of being political.