Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Case Study on Zoom Car

Zoom car is a self-drive shared mobility company. We have 2 major brands – Zoom car and ZAP Subscribe. Zoom car is a brand in the self-drive car on demand category and ZAP Subscribe is our brand in the car subscription category. What stops everyone from buying a car? It is the burden of monthly EMI, high interest levied on a car loan and other expenses that keep coming while maintaining and owning a car of your own.

Project Team
Seema Gupta and Menaka Rao
Sponsor
IIM Bangalore
Select Project Type
Completed Projects
Project Status
Completed
Funded Projects Functional Area
Marketing

Case Study on Zoom Car

Project Team: Seema Gupta and Menaka Rao
Sponsor: IIM Bangalore
Project Status: Completed
Area: Marketing
Abstract:

Zoom car is a self-drive shared mobility company. We have 2 major brands – Zoom car and ZAP Subscribe. Zoom car is a brand in the self-drive car on demand category and ZAP Subscribe is our brand in the car subscription category. What stops everyone from buying a car? It is the burden of monthly EMI, high interest levied on a car loan and other expenses that keep coming while maintaining and owning a car of your own.