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Payment modes and their effect on durable goods replacement

Aruna Divya Tatavarthy and Kanchan Mukherjee
Journal Name
Journal of Consumer Marketing
Journal Publication
others
Publication Year
2019
Journal Publications Functional Area
Organizational Behavior & Human Resources Management
Publication Date
Vol. 36(4), 2019, Pg. 484-493
Abstract

Unlike point of purchase behavior, not much is known about how payment method impacts post-purchase behavior, especially for durable goods where user experience can last over long periods. The purpose of this paper is to link two strands of literature for the first time by uncovering systematic linkages between the payment method (upfront cash vs loan) used for purchase of durable goods and the replacement timings for the same.

Payment modes and their effect on durable goods replacement

Author(s) Name: Aruna Divya Tatavarthy and Kanchan Mukherjee
Journal Name: Journal of Consumer Marketing
Volume: Vol. 36(4), 2019, Pg. 484-493
Year of Publication: 2019
Abstract:

Unlike point of purchase behavior, not much is known about how payment method impacts post-purchase behavior, especially for durable goods where user experience can last over long periods. The purpose of this paper is to link two strands of literature for the first time by uncovering systematic linkages between the payment method (upfront cash vs loan) used for purchase of durable goods and the replacement timings for the same.