Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Recent Cases developed by IIMB faculty

IIMB uses both Indian and international cases in its classrooms. The cases IIMB develops are used by universities around the world. Many of these cases focus on the Indian context.  Since we know that this development intrigues you, we showcase some of our cases, beginning with a few here…

The case method is a teaching approach that puts students in the role of business leaders who had to make difficult decisions in the past. The method helps students develop the analytical and judgmental skills which they will need to make sound managerial decisions in the future. Management cases expose students to a variety of organisations and managerial situations. The cases are usually drawn from real life and depict a significant decision-making situation for a firm or an individual. Students are required to identify solutions from the numerous alternatives presented to them and recommend both a plan of action and a backup plan to be used if their original recommendation fails. There is usually no unique solution to a teaching case discussed in a business school class, although some solutions, identified during class discussions, are undoubtedly better than others.

IIMB uses both Indian and international cases in its classrooms. Until 15 years ago, all the cases we used were developed by foreign authors. The cases IIMB develops today, however, are used by universities around the world. 

The cases we use today are a mix of both foreign and Indian scenarios. Many of these cases were developed by our own faculty and focus on the Indian context.  Since we know that this development intrigues you, we showcase some of our cases, beginning with a few here:

  1. The Water Wars: Colas and Sustainability in the twenty-first century

This case elucidates the need for water for businesses, with a focus on beverage companies. The global scarcity of water as a resource and the conflicts that surround its usage is elaborated. The water footprint of the cola companies and two other major companies of Nestle and Unilever are highlighted along with the strategies they have used to try and circumvent the problem, since they rely extensively on water as it is the main ingredient in their final products. 

The case also provides rich data to discuss and analyse the risks associated with water usage be it financial social, reputational etc. 

https://store.hbr.org/product/the-water-wars-colas-and-sustainability-in-the-twenty-first-century/imb681?sku=IMB681-PDF-ENG

  1. Enhancing visitor experience at ISKCON using text analytics

The International Society for Krishna Consciousness (ISKCON), also known as the Hare Krishna movement, was founded by A. C. Bhaktivedanta Swami Prabhupada in New York City in 1966. ISKCON has 850 temples and centres worldwide. ISKCON Bangalore attracts hundreds of visitors every day and ISKCON’s IT department collects feedback from visitors about their experience. In addition, they also collect comments written by the visitors on social media platforms such as Facebook and TripAdvisor.

Janarthanan Balasubramanian, Division Head, Information Technology and Online Communications at ISKCON wanted to leverage feedback to improve visitor experience. The primary problem for him was to reduce the existing manual effort for his team. Janarthanan wanted his team to spend time and effort on analysing the data and working on remedial actions. 

Professor U. Dinesh Kumar, from the Decision Sciences area at IIMB, and his co-authors study the problem and suggest remedial action.

https://store.hbr.org/product/enhancing-visitor-experience-at-iskcon-using-text-analytics/IMB765?from=quickSearch

  1. Ethnic branding in a contemporary world: Soulfull Smoothix in the Indian context

  • By S. Ramesh Kumar and Prashant Parameswaran

Soulfull Smoothix is a brand that is attempting to revive interest in ethnic grains that are the ingredients of this “on the go” beverage. Professor S. Ramesh Kumar, from the Marketing area at IIM Bangalore, and his co-author study consumer behaviour, with its conceptual underpinnings, also considered in the case, which exposes students towards learning how consumer behaviour can be applied to branding in a market like India that has an appealing combination of ethnic and branded snacking choices. 

  1. Delhivery: Leveraging the Platform

  • By R. Srinivasan, Sreecharan Rachakonda, and Raj Kovid KR

The case highlights the phenomenal growth of the start-up, Delhivery, which has embarked on a rapid growth trajectory embracing a variety of business models – hyperlocal delivery, software-as-a-service (SaaS), pipeline business models for services, and a platform business model. Professor R. Srinivasan, from the Strategy area at IIM Bangalore, explains in this study the sustenance of Delhivery’s growth and presents three options: introduce new products/ services, enter new markets/geographies, and reduce costs for their customers.