During his talk, ‘The father of the iPod' shares real-world examples of building scalable products and mapping frameworks
17 November, 2022, Bengaluru: Drishti 2022, the annual leadership and business summit organized by the students of IIM Bangalore’s two-year MBA for working professionals – the Post Graduate Programme in Enterprise Management (PGPEM), was held on 5th and 6th November 2022 at the IIMB campus.
The summit featured a talk by Tony Fadell who is known as 'the father of the iPod'. Professor Ramesh Venkateswaran moderated the discussion. The event saw participation from IIMB students, faculty, alumni as well as people from outside the IIMB community.
Tony Fadell joined Apple in 2001 and helped develop the first-generation iPhone and iPod. He was also the founder of Nest Labs which was later acquired by Google. Tony now runs an investment firm called Future Shape and has recently authored a book titled, ‘Build: An Unorthodox Guide to Making Things’.
During his talk which was held online, Tony recounted that he was in the 4th grade when he got his first taste of entrepreneurship. “Buying eggs wholesale from the farmers and selling them door-to-door with my brother and the empowerment of earning money and freedom to buy whatever I wanted with this money, is what kick-started my interest in building my own business.”
Sharing his thoughts on current business practices and the mindset of instant gratification, nano-second success and market valuation, he said, “Anything worth doing takes at least a decade to build." He added, “The best time to build companies is during the downturn. A downturn provides fundamental opportunities. With persistence and the best teams, you can build transformative companies.”
He also pointed out that it was important to identify problems that others do not see. “It is easy to solve a problem that everyone can see, but it is tough to solve a problem that almost no one sees. We are all victims of habit. But one needs to look at the experience of a first-time user, understand customer touch points and where the frictions are. Moreover, you should be prototyping your marketing long before you have something to market".
Tony stressed on figuring out the 'why' before the 'what' and the 'how'. “People have small attention spans, so you need to condense the communication into a short press release. Before solving the how, try determining who your audience is, what your differentiation is, and what problem you are solving.”
The session helped the students learn from real-world examples of building scalable products and helped them map the frameworks learnt in the class with the reality of business.
During his talk, ‘The father of the iPod' shares real-world examples of building scalable products and mapping frameworks
17 November, 2022, Bengaluru: Drishti 2022, the annual leadership and business summit organized by the students of IIM Bangalore’s two-year MBA for working professionals – the Post Graduate Programme in Enterprise Management (PGPEM), was held on 5th and 6th November 2022 at the IIMB campus.
The summit featured a talk by Tony Fadell who is known as 'the father of the iPod'. Professor Ramesh Venkateswaran moderated the discussion. The event saw participation from IIMB students, faculty, alumni as well as people from outside the IIMB community.
Tony Fadell joined Apple in 2001 and helped develop the first-generation iPhone and iPod. He was also the founder of Nest Labs which was later acquired by Google. Tony now runs an investment firm called Future Shape and has recently authored a book titled, ‘Build: An Unorthodox Guide to Making Things’.
During his talk which was held online, Tony recounted that he was in the 4th grade when he got his first taste of entrepreneurship. “Buying eggs wholesale from the farmers and selling them door-to-door with my brother and the empowerment of earning money and freedom to buy whatever I wanted with this money, is what kick-started my interest in building my own business.”
Sharing his thoughts on current business practices and the mindset of instant gratification, nano-second success and market valuation, he said, “Anything worth doing takes at least a decade to build." He added, “The best time to build companies is during the downturn. A downturn provides fundamental opportunities. With persistence and the best teams, you can build transformative companies.”
He also pointed out that it was important to identify problems that others do not see. “It is easy to solve a problem that everyone can see, but it is tough to solve a problem that almost no one sees. We are all victims of habit. But one needs to look at the experience of a first-time user, understand customer touch points and where the frictions are. Moreover, you should be prototyping your marketing long before you have something to market".
Tony stressed on figuring out the 'why' before the 'what' and the 'how'. “People have small attention spans, so you need to condense the communication into a short press release. Before solving the how, try determining who your audience is, what your differentiation is, and what problem you are solving.”
The session helped the students learn from real-world examples of building scalable products and helped them map the frameworks learnt in the class with the reality of business.