Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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WEBINAR: Consumer Behavioural Experimentation in Lab and Field

19 May 2020, Bengaluru: IIM Bangalore’s Behavioural Sciences Lab will host a webinar on ‘Consumer Behavioural Experimentation in Lab and Field’ on June 02, 2020. Prof. Anirban Mukhopadhyay, Chair Professor, Lifestyle International Professor of Business, Associate Dean of Business and Management (Undergraduate Studies) at The Hong Kong University of Science and Technology (HKUST), will deliver the talk.

Prof. Mukhopadhyay will discuss the appropriateness of laboratory versus field experiments, and the possible impact of the current and future (post-pandemic) world order on experimental research in consumer psychology.

Prof. Mukhopadhyay got his Ph.D. and M.Phil. in Marketing from Columbia University and MBA from IIM Bangalore. He is widely published in top-tier journals across the field of marketing and psychology. His research interests include consumer motivation and self-regulation, food psychology and marketing, multi-method inquiries, and behavioural experimentation in laboratory and field settings. 

Date: June 02 (Tuesday), 2020

Time: 11:00 am to 12:30 pm

Register here:
https://docs.google.com/forms/d/15XUEPAeqjcW_PevbxMQ1fm5FX8ol3PptWBRqAMBG5P4/viewform?edit_requested=true

NOTE: You will be sent a Zoom link for the webinar after you register for it.

Add to Calendar 2020-06-02 05:30:00 2025-05-05 10:02:09 WEBINAR: Consumer Behavioural Experimentation in Lab and Field 19 May 2020, Bengaluru: IIM Bangalore’s Behavioural Sciences Lab will host a webinar on ‘Consumer Behavioural Experimentation in Lab and Field’ on June 02, 2020. Prof. Anirban Mukhopadhyay, Chair Professor, Lifestyle International Professor of Business, Associate Dean of Business and Management (Undergraduate Studies) at The Hong Kong University of Science and Technology (HKUST), will deliver the talk. Prof. Mukhopadhyay will discuss the appropriateness of laboratory versus field experiments, and the possible impact of the current and future (post-pandemic) world order on experimental research in consumer psychology. Prof. Mukhopadhyay got his Ph.D. and M.Phil. in Marketing from Columbia University and MBA from IIM Bangalore. He is widely published in top-tier journals across the field of marketing and psychology. His research interests include consumer motivation and self-regulation, food psychology and marketing, multi-method inquiries, and behavioural experimentation in laboratory and field settings.  Date: June 02 (Tuesday), 2020 Time: 11:00 am to 12:30 pm Register here: https://docs.google.com/forms/d/15XUEPAeqjcW_PevbxMQ1fm5FX8ol3PptWBRqAMBG5P4/viewform?edit_requested=true NOTE: You will be sent a Zoom link for the webinar after you register for it. IIM Bangalore IIM Bangalore communications@iimb.ac.in Asia/Kolkata public
2 Jun 2020

WEBINAR: Consumer Behavioural Experimentation in Lab and Field

Add to Calendar 2020-06-02 05:30:00 2025-05-05 10:02:09 WEBINAR: Consumer Behavioural Experimentation in Lab and Field 19 May 2020, Bengaluru: IIM Bangalore’s Behavioural Sciences Lab will host a webinar on ‘Consumer Behavioural Experimentation in Lab and Field’ on June 02, 2020. Prof. Anirban Mukhopadhyay, Chair Professor, Lifestyle International Professor of Business, Associate Dean of Business and Management (Undergraduate Studies) at The Hong Kong University of Science and Technology (HKUST), will deliver the talk. Prof. Mukhopadhyay will discuss the appropriateness of laboratory versus field experiments, and the possible impact of the current and future (post-pandemic) world order on experimental research in consumer psychology. Prof. Mukhopadhyay got his Ph.D. and M.Phil. in Marketing from Columbia University and MBA from IIM Bangalore. He is widely published in top-tier journals across the field of marketing and psychology. His research interests include consumer motivation and self-regulation, food psychology and marketing, multi-method inquiries, and behavioural experimentation in laboratory and field settings.  Date: June 02 (Tuesday), 2020 Time: 11:00 am to 12:30 pm Register here: https://docs.google.com/forms/d/15XUEPAeqjcW_PevbxMQ1fm5FX8ol3PptWBRqAMBG5P4/viewform?edit_requested=true NOTE: You will be sent a Zoom link for the webinar after you register for it. IIM Bangalore IIM Bangalore communications@iimb.ac.in Asia/Kolkata public

19 May 2020, Bengaluru: IIM Bangalore’s Behavioural Sciences Lab will host a webinar on ‘Consumer Behavioural Experimentation in Lab and Field’ on June 02, 2020. Prof. Anirban Mukhopadhyay, Chair Professor, Lifestyle International Professor of Business, Associate Dean of Business and Management (Undergraduate Studies) at The Hong Kong University of Science and Technology (HKUST), will deliver the talk.

Prof. Mukhopadhyay will discuss the appropriateness of laboratory versus field experiments, and the possible impact of the current and future (post-pandemic) world order on experimental research in consumer psychology.

Prof. Mukhopadhyay got his Ph.D. and M.Phil. in Marketing from Columbia University and MBA from IIM Bangalore. He is widely published in top-tier journals across the field of marketing and psychology. His research interests include consumer motivation and self-regulation, food psychology and marketing, multi-method inquiries, and behavioural experimentation in laboratory and field settings. 

Date: June 02 (Tuesday), 2020

Time: 11:00 am to 12:30 pm

Register here:
https://docs.google.com/forms/d/15XUEPAeqjcW_PevbxMQ1fm5FX8ol3PptWBRqAMBG5P4/viewform?edit_requested=true

NOTE: You will be sent a Zoom link for the webinar after you register for it.