Her paper is titled: ‘Cancel on the App, Let's Do This Directly: An Exploratory Study on Trust Paradox and Users' Circumvention of Sharing Platforms’
18 December, 2023, Bengaluru: Sowmya Kini, student of IIM Bangalore’s Doctor of Philosophy (PhD) programme from the Information Systems area, has won the First Runner-up - Best Doctoral Dissertation Award, for her paper titled, ‘Cancel on the App, Let's Do This Directly: An Exploratory Study on Trust Paradox and Users' Circumvention of Sharing Platforms’, at the International Conference on Digital Organizations (ICODO) 2023-24 Doctoral Workshop, held at IIM Ahmedabad on 16th December 2023.
This paper is part of her dissertation work. Providing guidance to her were her DAC Chair Prof. Rajendra K Bandi of the Information Systems area of IIMB, and her DAC members Prof. Ritu Tripathi, former IIMB faculty of the Organizational Behavior & Human Resources Management area, and Prof. Shankar Venkatagiri, Chairperson and faculty, Information Systems area, IIMB.
Abstract of paper: With contemporary platforms enabling complex interactions among transacting parties, user circumvention of platforms has become frequent. Such circumvention behavior threatens the sustenance and relevance of platforms as intermediaries. It also raises potential concerns for the users of the platforms. Given that the academic and practitioner literature on circumvention is limited, it is crucial to explore how and why circumvention happens. Using a grounded theoretic methodology and semi-structured qualitative interviews with the participants of the ride-sharing platforms, this paper explores the different drivers, deterrents, strategies and consequences of circumvention to build a theory for explaining the phenomenon. Meanwhile, this study also addresses the paradoxical nature of trust and its influence on circumvention.