Entrepreneurship
Entrepreneurship is recognised as an indispensable driver of economic growth, productivity and employment. This new Special Indian Edition continues to provide information on the process of formulating, planning and implementing a new venture. The text addresses the dynamics of today's entrepreneurial challenges and acutely balances modern theory and practice. With a single goal of injecting fresh perspectives and supplementing set standards, the book compliments students and teachers alike. The special highlights of this edition (8th in the US and 1st in India) are the inclusion of topics such as Green and Clean Energy, Organic Orientation, Economic and Social Entrepreneurship, and Entrepreneurial Entry Strategies. Besides, the book contains several case-studies including two 'Entrepreneurial Profiles' (one US and the other Indian) in the beginning of each chapter, 17 comprehensive cases at the end of the book, and 20 Indian cases on the companion website for instructors.
Entrepreneurship
Entrepreneurship is recognised as an indispensable driver of economic growth, productivity and employment. This new Special Indian Edition continues to provide information on the process of formulating, planning and implementing a new venture. The text addresses the dynamics of today's entrepreneurial challenges and acutely balances modern theory and practice. With a single goal of injecting fresh perspectives and supplementing set standards, the book compliments students and teachers alike. The special highlights of this edition (8th in the US and 1st in India) are the inclusion of topics such as Green and Clean Energy, Organic Orientation, Economic and Social Entrepreneurship, and Entrepreneurial Entry Strategies. Besides, the book contains several case-studies including two 'Entrepreneurial Profiles' (one US and the other Indian) in the beginning of each chapter, 17 comprehensive cases at the end of the book, and 20 Indian cases on the companion website for instructors.
