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Drivers of Success in Executive Education Programs

Avinash G Mulky
Journal Name
Journal of Academy of Business and Economics
Journal Publication
others
Publication Year
2016
Journal Publications Functional Area
Marketing
Publication Date
Vol. 16, No. 2, June 2016, Pg. 47-52
Abstract

Many firms send their executives for executive education programs conducted by universities and business schools with the aim of educating the executives to enhance their performance and drive change within the firm. There has been little empirical research on how executives experience these programs and what contributes to their satisfaction with the program. This paper describes a survey of business executives enrolled in a part-time course at a business school. The survey data was analyzed using factor analysis and multiple regression. The results indicate that factors like opportunities for interaction during the course; focus on application rather than theory; faculty's efforts in building rapport; use of visual media and use of detailed educational cases were important drivers of executives' satisfaction with the program. The findings from this study are likely to be useful in program design and marketing for executive education programs.

Drivers of Success in Executive Education Programs

Author(s) Name: Avinash G Mulky
Journal Name: Journal of Academy of Business and Economics
Volume: Vol. 16, No. 2, June 2016, Pg. 47-52
Year of Publication: 2016
Abstract:

Many firms send their executives for executive education programs conducted by universities and business schools with the aim of educating the executives to enhance their performance and drive change within the firm. There has been little empirical research on how executives experience these programs and what contributes to their satisfaction with the program. This paper describes a survey of business executives enrolled in a part-time course at a business school. The survey data was analyzed using factor analysis and multiple regression. The results indicate that factors like opportunities for interaction during the course; focus on application rather than theory; faculty's efforts in building rapport; use of visual media and use of detailed educational cases were important drivers of executives' satisfaction with the program. The findings from this study are likely to be useful in program design and marketing for executive education programs.