Strategy

Observing that the Strategy area at IIMB is possibly the largest Strategy area among the IIMs, Prof. Ganesh N Prabhu draws attention to the diverse research interests, the cases and papers published in top journals and the consultancy positions held by the faculty here

The fabric of a neighborhood, including its networks, infrastructure, and economic activity, shapes where firms choose to set up shop and how they perform.
Doctoral scholar Roma Mondal, Strategy area, explores these microgeographic forces to uncover how location influences startup growth, firm performance, and economic development. Her research offers insights for entrepreneurs, policymakers, and urban planners who seek equitable regional development.

As sustainability moves from a corporate ideal to a strategic necessity, emerging businesses find themselves at the crossroads of innovation, investment, and impact. Funding fuels their growth, but how does it shape their trajectory?
PhD scholar Sonal Nayak, Strategy area, investigates how sustainability-focused startups navigate legitimacy, make strategic trade-offs, attract investors, and carve out new market categories.

My dissertation is about optimal distinctiveness in firm innovation and its implications for firm performance. I contend that firms can position themselves differently, along multiple dimensions, so that they can be similar to their competitors in one dimension while being dis-similar in another. I use patent data from the medical device industry