Completed research projects
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Customer experience perceptions in access-based services. Principal Investigator- Dhrithi Mahadevan (Doctoral Programme, Marketing).
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Colorism and Employment Bias in India: An Experimental Study. Principal Investigator - Naureen Bhullar (IIMB Behavioural Lab Manager and Research Coordinator); Co-investigator - Ramya Vijaya (Stockton University)
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Emotional intensity and contagion. Principal Investigator - Naureen Bhullar (IIMB Behavioural Lab Manager and Research Coordinator); Co-investigator - Rhea Dhar (FLAME University)
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Effect of space on online shopping behaviour. Principal Investigators - Aishwarya R. (Doctoral Programme, Marketing) and Avinash Mulky (Professor, Marketing)
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App shopping behaviour. Principal Investigator- Prithwiraj Mukherjee (Assistant Professor, Marketing); co-investigator - Parvathy B (Doctoral Programme, Marketing).
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Mood and consumer behaviour. Principal Investigator - Preeti K Lyndem (Visiting Faculty, Marketing); co-investigator - Naureen Bhullar (Behavioural Lab Manager and Research Coordinator).
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Decision-making: Intentions behind unpredictable outcomes. Principal Investigator - Tarun Abhichandani (Collective Mind of N Lab Private Limited); co-investigator - Prithwiraj Mukherjee (Assistant Professor, Marketing). First phase is over.
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Green message appeals and consumer choices. Principal Investigator- Dhrithi Mahadevan (Doctoral Programme, Marketing)
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The effect of background music on brand perception. Principal Investigator- Jose Manu MA (Doctoral Programme, Marketing)
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Effect of time scarcity cues on purchase decisions. Principal Investigator- Garima Chaklader (Doctoral Programme, Economics and Social Sciences)
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Behaviour Identification. Principal Investigator – Deepak Sirwani (Research Associate); co-investigators – Kanchan Mukherjee (Professor, Organizational Behavior & Human Resources Management), J Ramachandran (Professor, Strategy), and Rajani Singh (Doctoral Programme, Strategy).
Past activities
Focus group discussion on consumer perception of water and sustainability and the factors that could influence consumer perception in India on 21 August 2017. It was conducted by Rishi Sher Singh, in affiliation with University of Birmingham’s (UoB) project on water and sustainability in resource constrained setting led by Dr. Serafim Bakali, Dr. Vivek Soundararajan and Dr. Diana Gregory-Smith.