April 16, 2021
Dr June Cotte, Professor of Marketing, Ivey Business School, Western University and Editor of the Journal of Consumer Research, led the session
January 15, 2021
Dr Kathy Rupar-Wang, Assistant Professor, Georgia Institute of Technology, was the speaker for the fourth webinar organized by IIM Bangalore’s Behavioural Sciences Lab on 15 January (Friday) 2021, at 6:30 pm. Her research focuses on judgment and decision-making in financial accounting contexts. Her work has been published in The Accounting Review, Contemporary Accounting Research, and Journal of Behavioral Finance.
September 15, 2020
K. Sudhir (James L. Frank ’32 Professor of Marketing, Private Enterprise & Management & Founder-Director of the Yale China India Insights Program Yale School of Management, Editor-in-Chief of Marketing Science) gave a talk on “Lookalike Targeting on Facebook: Seed Quality Versus Match Accuracy”. He also described the process of publishing in the Marketing Science journal.
June 29, 2020
Sachin Gupta (Henrietta Johnson Louis Professor of Management, SC Johnson College of Business, Cornell University; Editor-in-Chief of Journal of Marketing Research) presented his research on “Bayesian Synthetic Control Methods (BSCMs): A new Bayesian synthetic control framework to overcome limitations of extant synthetic control methods”. He also answered questions related to publishing in the Journal of Marketing Research, and other top-tier journals in marketing.
June 2, 2020
Anirban Mukhopadhyay (Chair Professor, Associate Dean, Hong Kong University of Science and Technology (HKUST), Editor-in-Chief of Journal of Consumer Psychology) gave a talk on “Consumer Behavioural Experimentation in Lab and Field [Appropriateness of laboratory versus field experiments, and possible impact of the current and future (post-pandemic) world order on experimental research in consumer psychology.]”.
January 2019
The third IIMB-Christ Behavioural Research Seminar was held on 19 January 2019 at IIMB Campus. Father Dr. Thomas Mathew, Vice-Chancellor of Christ (Deemed-to-be University), was felicitated before the start of this seminar.
|
Speaker |
Affiliation |
Topic |
|
Dr. Ritu Tripathi |
Chair, IIMB Behavioural Sciences Lab |
Welcome Address |
|
Dr. Naureen Bhullar |
Manager & Research Coordinator, IIMB Behavioural Sciences Lab |
IIMB Behavioural Sciences Lab: An overview of activities |
|
Tarun Abhichandani & Rachika Kamal |
Collective Mind of N Private Ltd, Launchpad NSRCEL@IIMB- January – April 2017 |
"Decision-Making: Intentions behind Unpredictable Outcomes" |
|
Prof. Harishankar Moosath Vasudevan |
Professor of Psychology, Christ |
"Understanding Decision Making Through Behavioural Measures: Learnings from the Iowa Gambling Task" |
|
Ms. Tanvi Gupta |
FPM, Marketing, IIMB |
"Evading Evil Eye: Influence of Visual Contagion on Inconspicuous Product Choice" |
|
Ms. Aishwarya R. |
FPM, Marketing, IIMB |
"The Effect of Space on Online Shopping Behaviour" |
|
Ms. Dhrithi Mahadevan |
FPM, Marketing, IIMB |
"Premium-Benefit Trade-offs in Consumers' Green Purchases" |
|
Mr. Jose Manu MA |
FPM, Marketing, IIMB |
"HEAR WHAT’S HERE: The Effect of Semantically Congruent Lyrics on Brand Perception” |
June 2018
The second Christ-IIMB Behavioural Research Seminar was held on 30 June 2018 at Christ (Deemed-to-be University) Main Campus.
|
Speaker |
Institution |
Topic |
|
Dr. Anil Joseph Pinto |
Christ |
Welcome Address |
|
Dr. Madhavi Rangaswamy |
Christ |
Objectives of the forum and program introduction |
|
Dr. Ritu Tripathi |
IIMB |
Motivational effects of social Cues: A web based experimental approach to study cultural variations |
|
Dr. Aparna Sahu |
Christ |
Handedness and cognition |
|
Ms. Aishwarya R Ms. Parvathy B |
IIMB |
An introduction to eye-tracking: Exploring the effects of visual attention on attitude |
|
Ms. Tanvi Gupta |
IIMB |
Cognitive metaphors in visual branding |
|
Ms. Anusha Arora Ms. Jemimah Johnson |
Christ |
False memories and social media |
IIMB Behavioural Lab and Christ Behavioural Research Seminar on 9 February 2018 with talks on eye-tracking, introduction to z-tree, as well as current and future research projects in both institutions. Faculty and students from IIMB and Christ (Deemed to be University) attended the seminar, where a memorandum of understanding was also signed by Dr. Gopal Naik (Dean, Faculty, IIMB) and Dr. Anil Joseph Pinto, (Registrar, Christ), for future academic collaborations.
January 2018
“Risky Choice” by Professor Shyam Sunder, James L. Frank Professor of Accounting, Economics, and Finance at the Yale School of Management and Professor in the Department of Economics on 16 January 2018.
Upcoming / Coming soon
Participate in a Study
Researchers at Behavioural Sciences Lab are looking for participants willing to take part in marketing studies currently. You can contact behavioural.lab@iimb.ac.in or
naureenb@iimb.ac.in for more information.
Ethics Review
Because research in the Behavioural Sciences Lab involves human subjects, the safety, privacy, and confidentiality of participating subjects is necessary. As with any other research, utmost transparency, accuracy, and truthfulness in data-collection and data-reporting is required. All researchers are required to get their research studies approved by the Institutional Review Board (IRB). Please refer to the following link for more information about IRB. https://www.iimb.ac.in/