Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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HOW ATTRACTIVE IS A LOCALE TO E-TAILERS? INTRODUCING A REGIONAL E-TAILING ADOPTION MODEL FOR NON-METROPOLITAN INDIA

It is commonly observed that different regions within a country, especially a large one, vary in their tendencies to adopt e-tailing services. This paper attempts to recognise some of the region-specific characteristics that can account for these variations, and presents a simple regional e-tailing adoption model. Combining the diffusion of innovations (DOI)theory and the ability-motivation-opportunity (AMO) framework of consumer behaviour, this paper hypothesises relationships between various regional-level people-related attributes and e-tailing adoption behaviour, and empirically validates those using ordinary least squares and Poisson regression. To gauge e-tailing levels of different regions, primary data were collected from India Post on packages delivered in April–May 2016 across Indian districts for a large e-tailer operating in India. Results demonstrate a significant influence of regional-level technological access, learning readiness, personal transport availability, and economic status, but no impact of financial services access on e-tailing adoption. Using the significant factors, a neural network model is able to classify regions into high/low e-tailing potential with 78% accuracy. The findings of this study could offer practical insights to e-tailers for their domestic expansion strategies.