Competitive Marketing Strategy Executive Education Open Programme
Programme Directors : Prof. Nagasimha Kanagal
Programme Dates : 21 – 23 February 2019
Programme Venue : C-13, IIMB Campus
Programme Overview :
Strategizing for marketing requires sensitivity to the external market environment, what the organization ‘can do’ and the obtainment of sustainable competitive advantages in the market place. The development of marketing strategies further involves the appreciation of the linkages between marketingstrategy formulation and its implementation, as well as recognizing the role of customer satisfaction and public image. Basic analytic skills to comprehend, analyze markets and competition aid in improving the effectiveness of marketing strategy formulation. The programme attempts to put together such an exposure.
Programme URL:
Competitive Marketing Strategy Executive Education Open Programme
Programme Directors : Prof. Nagasimha Kanagal
Programme Dates : 21 – 23 February 2019
Programme Venue : C-13, IIMB Campus
Programme Overview :
Strategizing for marketing requires sensitivity to the external market environment, what the organization ‘can do’ and the obtainment of sustainable competitive advantages in the market place. The development of marketing strategies further involves the appreciation of the linkages between marketingstrategy formulation and its implementation, as well as recognizing the role of customer satisfaction and public image. Basic analytic skills to comprehend, analyze markets and competition aid in improving the effectiveness of marketing strategy formulation. The programme attempts to put together such an exposure.
Programme URL: