IIMB has a strong brand identity with a logo that has great recall. The sun symbol has been designed by the National Institute of Design, Ahmedabad, and has been in use since 1994.
The concept of the current logo is based on a line from the Sanskrit shloka which has become the motto of IIMB: Tejasvi navadhitamastu. This line, derived from the peace invocation of several Upanishads, translates as: “Let our study be enlightening”.
Let us together be protected and let us together be nourished by God’s blessings / Let us together join our mental forces in strength for the benefit of humanity / Let our study be enlightening / Let us never be poisoned with the seeds of hatred for anyone / Let there be peace and serenity in all the three universes.
- Invocation from Taittiriya Upanishad