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Deepti Ganapathy

Deepti
Ganapathy

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Visiting Assistant Professor
Management Communication
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deepti.ganapathy@iimb.ac.in

Summary

Dr. Deepti Ganapathy is Visiting Assistant Professor of Management Communication at IIM Bangalore. With 20 years of practitioner and academic experience, she is a thought leader in the space of climate communication, leadership and health communication. 

A computer science graduate, who went on to pursue a Masters in Mass Communication and Journalism, to become a journalist, she began her career in 2005 as a Reporter with the Deccan Herald and soon became responsible for producing features on real estate, health, education and lifestyle as a Principal Correspondent with the Times of India. Having worked with India’s leading media houses, she was selected as Rotary International’s Group Study Exchange Fellow on a vocational study programme to New Zealand, where she engaged with media houses and gave interviews and co-produced news for Auckland’s leading radio, tv and digital media outlets. She was a finalist in the Asia-Pacific region for the CNN Young Journalist Award 2007. After a successful career as a journalist, she choose to make the transition to become an academic, by pursuing a PhD in Communication.

Since the past 9 years, she has designed and delivered courses at the Masters level on Business Communication, Storytelling with Data, Creative Writing, Effective Communication, Advances in Business Communication, Communication in the Digital Age, Health Communication and Executive programmes on ESG and strategic leadership communication.

Her research has been published in leading management journals such as the Academy of Management Learning and Education, as well as in highly ranked Communication journals such as Journalism, International Journal of Strategic Communication. She has contributed book chapters in books edited by renowned scholars globally and published by Sage and Emerald on Social Media and Measurement and Computer-Mediated Communication.

She is the author of the bestselling book “Media and Climate Change: Making Sense of Press Narratives”, which explores the socioeconomic and cultural understanding of climate issues and the influence of environment communication via the news and the public response to it.

This book is used as a prescribed reading material for her Open Programmes for Executive Education since 2022, and for her GNAM courses, as well as Elective for PGP, PGPEM and EPGP at IIM Bangalore.

Her case studies published on the Harvard Business Publishing website are bestsellers, have been translated to Spanish for use in Business Schools in Spain, and she uses many of her co-authored case studies on sustainability in her courses.

Her book has been well received globally and she has been invited as a plenary speaker at prominent Climate Conferences and as a speaker to research centre’s in Universities in the US and EU doing work around the themes of Sustainability and Climate Change Communication. Her book was listed in the Honour Book list 2022 in the Business Category in the Green Literature Festival.

She is an Expert Committee member of WHO’s Infodemic Management group. An affiliate faculty at the Centre for Climate Change Communication, George Mason University and was a Visiting Scholar to University of California San Diego.

An academic advisor at Christ University, she is a much-sought after speaker on climate action. She also actively engages with public and private organisations, through sponsored research and consultancy projects. These include integrating digital communication for stakeholder management, scaling up climate resilience and building capabilities for alternative sustainable livelihoods.

Accomplishments

Research Interests: Political Communication, Health Communication, Climate Change Communication, Organisational Communication, Digital Media for Government Communication.

Published Papers

  • Ganapathy, D., Tzeli, M., Vivilaki, V. (2024). Midwives: Essential guardians in the climate crisis journey. European Journal of Midwifery, 8(May), 1-3. https://doi.org/10.18332/ejm/188196

  • Navarro-Bosch; Ganapathy, D., & Raynauld, V. (2023). Visual Culture, Personalization, and Politics: A Comparative Analysis of Political Leaders’ Instagram-Based Image-Making and Communication in Spain and India. International Journal of Strategic Communication, 17 (4), 381-397. https://doi.org/10.1080/1553118X.2023.2209572

  • Ganapathy, D. (2020). GE innovates through constant internal and external communications. Academy of Management Learning & Education, Vol. 19, No. 1, 110–111. https://doi.org/10.5465/amle.2017.0455. (Downloaded: 167 times between 20 April 2020-15 Jan 2021; Altmetric Score: 2). 

  • Academy of Management: https://www.youtube.com/watch?v=DTRTdo6B5DU

  • Rosas-Moreno, T., & Ganapathy, D. (2019). Has India’s tripartite cooperation with Brazil and South Africa helped it combat human trafficking? A news media framing analysis spanning two decades. Journalism, First Published February 26, 2019. DOI: 10.1177/1464884919831093. https://doi.org/10.1177/1464884919831093 (Downloaded: 213 times; Altmetric Score: 3)

  • Ganapathy, D. (2016). Preserving India’s palm leaf manuscripts for the future. Media Development, LXIII (4), 35-38.

  • Ganapathy, D. (2015). Role of New Media in Political Communication in India. International Journal of New Media Studies, 1 (1), 43-46.

  • Ganapathy, D. (2014). New Media and its impact on political communication. Intellectual Resonance, 2 (3), 46-50. 

Book Chapters

  • Ganapathy D (2021). Computer-mediated and Social Communication Trends: A case study of the COVID-19 health communication in India. The Emerald Handbook for Computer-Mediated Communication and Social Media.

  • Ganapathy D. (2020). Goal oriented measurement to derive desirable outcomes. Social Media Measurement and Management: Digital Entrepreneurship. Routledge (London and New York).

  • Ganapathy, D., & Sapna, M.S. (2016). Trends in Political Communication: A Content Analysis of Tweets by Indian politicians. Changing Media, Changing Audiences (pp. 29-39). New Delhi: Lenin Media.

  • Ganapathy, D., & Sapna, M.S. (2013). Digitization of Indian newspapers: opportunities and challenges. Digitization and Beyond. Published by Russell Square International College and University of Mumbai. 

Book Reviews

Cases and Teaching Aids:

Book

Peer-reviewed conference presentations

  • Ganapathy, D. (2025). Environmental Community Engagement and Diversity in Media Production Internationally: Are We Heading in the Right Direction? International Association for Media and Communication Research 2024, NTU Singapore, 13-17 July 2025.
  • Ganapathy, D. (2025). Innovations in teaching Climate Communication Courses. ICA Pre-Conference, organised by the Munich Science Communication Lab at LMU, the Media and Climate Change Observatory at CU Boulder, and Denison's Sustainability & Environmental Studies Program, 10 June, 2025, University of Colorado, Boulder, USA.
  • Weathers, M.; Ganapathy, D.; et al., (2024). News Coverage of Climate Change as a Public Health Issue: A Decade-Long Analysis of News in the US, China, and India, 74th Annual Conference of the International Communication Association, Gold Coast, Australia, 20-24 June, 2024.
  • Ganapathy, D. (2024). Media representations of Climate Change on Health –use of gender in audio-visual narratives in India, International Association for Media and Communication Research 2024, University of Canterbury, July 2024.
  • Ganapathy, D. (2024). COP 26 – a thematic representation of tweets by firms leading upto Glasgow summit, International Association for Media and Communication Research 2024, University of Canterbury, July 2024.
  • Ganapathy, D., Deb, R., & Roy, R. (2023). Analyzing government health data to explore COVID-19 management strategies. 16th International Conference of the ERCIM WG on Computational and Methodological Statistics. 17th International Conference on Computational and Financial Econometrics. http://CMStatistics.org/CMStatistics2023 and http://CFEnetwork.org/CFE2023. HTW Berlin, University of Applied Sciences, Berlin, Germany, 16-18 December 2023.
  • Navarro, C., Ganapathy, D., & Raynauld, V. (2023). 9th Annual Emerson-Blanquerna Global Communication Summit, Barcelona, 15-19 December 2023.
  • Ganapathy, D. (2022). Mapping Climate Change through Press Narratives. International Conference on Climate Crisis and Future Implications. School of Social Sciences and Humanities, VIT-AP University, India, May 7-8, 2022.
  • Navarro, C., Ganapathy, D., & Raynauld, V. (2021). Strategic political communication on Instagram and socio-cultural influences:  A comparative analysis between Spain and India. 7th Annual Blanquerna-Emerson Global Summit, 'Responding to a Disrupted World:New Narratives and Mediated Realities.' Blanquerna - Universitat Ramon Llull, Barcelona, October 7-9, 2021.
  • Ganapathy, D., & Karan, K. (2020). New Media Technologies in Controlling the Spread of Covid-19: A Case Study of Apps in India, accepted for inclusion in Global Fusion 2020, a consortium of mass communication programs from institutions of higher education in the United States.
  • Ganapathy, D., & Navarro, C. (2019). Celebrity Politics across cultures: Image choices of the heads of government in Spain and India. International Association for Media and Communication Research 2019, Madrid, July 2019.
  • Chen, S., & Ganapathy, D. (2019). Young Adult’s Attitude Toward Online Healthy Lifestyle: a comparative study between China and India.  International Association for Media and Communication Research 2019, Madrid, July 2019.
  • Ganapathy, D. (2018). Framing the debate: Did women journalists shape the discourse of the #MeToo movement? International Conference on Media and Communication (ICMAC 2018), Symbiosis Institute of Media and Communication, Lavale, Pune, September 2018.
  • Ganapathy, D. (2018). How do the Media affect the perception of climate change reporting? International Association for Media and Communication Research 2018, University of Oregon, Eugene, June 2018.
  • Ganapathy, D. (2017). Digital Activism: Power to the common man to transform his society with shared experiences. International Communication Association-Asia Regional Conference, Mumbai, December 2017.
  • Rosas-Moreno, T., & Ganapathy, D. (2017). Press Coverage Framing Analysis reveals little-to-no influence on Human Trafficking’s cessation despite India’s IBSA Role. AEJMC Mid-Winter Conference 2017, University of Oklahoma, USA, March 2017.
  • Ganapathy, D. (2016). Palm leaf Manuscripts in India: Preserving their Antiquity for the Millennials. International Association for Media and Communication Research 2016, University of Leicester, July 2016.
    (Awarded Travel Grant)
  • Ganapathy, D. (2016). Twitter and Agenda-setting: an Indian Case study. XL Social Science Congress, Indian Academy of Social Sciences and University of Mysore, December 2016.
  • Ganapathy, D. (2015). Role of Twitter in the 2014 Indian Elections: A Content Analysis of Tweets by Indian Politicians. Media and Politics: Discourses, Cultures and Practices, Department of Language Mediation and Intercultural Communication and Contemporary Asia Research Centre, University of Milan, May 2015.
  • Ganapathy, D. (2015). Trends in Political Communication: A Content Analysis of Tweets by Indian politicians. 3rd DCS National Seminar on ‘Changing Media, Changing Audiences’, Savitribai Phule University of Pune, February 2015.
  • Ganapathy, D. (2013). New Media and its impact on Political Communication. International seminar on Public Discourse and New Media. Asian Media Information and Communication Centre, December 2013. 
     

Invited Keynote speaker/panelist/moderator (Select)

  • Invited Chairperson, 2nd International Conference on Communication and Management in Athens, Greece, May 2016. Organised by Communication Institute of Greece.
  • Invited Chairperson, National Seminar on ‘Changing Media, Changing Audiences’ organised by Department of Communication Studies, Savitribai Phule University of Pune, February 2015, Pune, India. 

Radio and TV interviews; Podcasts and YouTube Live sessions

Blogs for IIM Bangalore

In the News:

June 18, 2022

June 18, 2022

June 17, 2022

June 17 2022

January 12, 2022

  • Centre for Climate Change Communication, George Mason University: Delivered talk on Media Representations of Climate Change to faculty, scholars, senior level professionals interested in climate change communication and practitioner colleagues with whom the Centre works to support US journalists on climate reporting (e.g, Climate Central, Covering Climate Now, Society of Environmental Journalists).

December 17, 2021

  • Indian Institute of Mass Communication (Ministry of Information and Broadcasting, Government of India): Delivered talk on Climate Reporting to English Journalism students across all campuses on IIMC.

December 10, 2021

December 03, 2021

December 01, 2021:

In the Media: 

Degree-granting Programmes:

Executive Programmes at IIMB:

Online Courses

Massive Open Online Course on Health Communication: https://www.edx.org/course/health-communication

Courses on Swayam

  • Ph.D. (Communication and Journalism), Department of Studies in Communication and Journalism, University of Mysore.
  • M.A (Communication and Journalism), Department of Studies in Communication and Journalism, University of Mysore.
  • B.Sc. (Physics, Mathematics, Computer Science), University of Mysore.