Kishore K Gangwani
Name: Kishore K Gangwani
Batch/Specialisation: 2011/Marketing
Email: Kishore.gangwani@iimb.ac.in
Qualifications/Degrees: Bachelor of Engineering (Mechanical), Piping Engineering (IIT Bombay)
Research Areas: Behavioral Pricing, Consumer decision making under uncertainty, Social marketing, Marketing in Digital domain
Significant Publications/Working papers
- Gangwani Kishore Kumar, Sidh Kumar, Garima Singh. 2015. “SZTC: Customer –Preferred to Customer- Centric”. ETcases. [Domain: Services Marketing] http://www.etcases.com/sztc-customer-preferred-customer-centric.html