On one hand there are chains like Taj Group, Welcome group and Oberoi, on the other hand there are boutique hotels like The Park which have built a niche positioning. The case would address the issue of how to build and defend the niche. The case would dwell upon the competitive strategy adopted by The Park for differentiating itself through products and services. The positioning of The Park as a hotel which is theme based and provides customer friendly services with superior IT infrastructure is unique in itself. The case will probe into issues of sustainability of the unique positioning. The implications of the capital intensive nature of the industry on The Park’s growth plans on one side and the desire to tap the booming market on the other side pose interesting questions, for the case.