Name: Bidisha Bhattacharjee
Batch/Specialisation: 2021/Entrepreneurship
Email: bidisha.bhattacharjee21@iimb.ac.in
LinkedIn: https://www.linkedin.com/in/bidisha-bhattacharjee-23249693
Qualifications/Degrees:
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MBA(Marketing), National Institute of Technology Durgapur
Research Areas:
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Entrepreneurial cognition and identity
Professional Appointments/Work Experience:
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Branch Head, Punjab National Bank – 2011-2021
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Sketch Advertising + Everest Industries Limited, Kolkata – 2009-2011
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Vyas Giannetti Creative, Mumbai – 2008
Career and Recent Professional Awards:
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JAIIB and CAIIB – IIBF, Mumbai.
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Awarded for achieving all major banking parameters (Credit and Deposit targets) across multiple quarters.
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Best Trainee, Everest Industries Limited national induction program.
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Featured writer in Jaipur Literary Festival blog, Siya Women blog and Hello 6E Indigo Airlines travel magazine.
Publications and Conferences
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Bhattacharjee B., & Levasseur, L. (2022). The Jack Welch way: 11 measures entrepreneurs should take to be the true leaders of their ventures. Forbes India. https://www.forbesindia.com/article/iim-bangalore/the-jack-welch-way-11-measures-entrepreneurs-should-take-to-be-the-true-leaders-of-their-ventures/76209/1
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Bhattacharjee B. (2022). From Taking all to giving back: A philosophical rendering of the path to embedding sustainability orientation in firms. Paper presented at International Conference on Sustainability Goals, 2022 at IIM Bodh Gaya.