Several case studies are developed by faculty and students with a view to facilitating research teaching and training. Most of these cases are published and distributed through HBP and IVEY. To date, some 331 cases developed by IIMB faculty and students have been distributed through Harvard Business Publishing (HBP), Richard Ivey School of Business (IVEY) and other platforms. The details are given below:
Indian Institute of Management Bangalore (IIMB) and Harvard Business Publishing (HBP) signed a Distribution Agreement on 5 April 2011, the first of its kind between Harvard Business Publishing, a wholly owned subsidiary of Harvard University, and a B-School in India. As a consequence, Harvard Business Publishing will distribute a collection of teaching cases developed by the faculty of IIMB. Following this collaboration, IIMB joins a select group of business schools such as the Stanford Graduate School of Business, Kellogg Graduate School of Management and the Darden School of Business, which also distribute their cases through HBP. Some 280 cases developed by IIMB faculty and scholars were distributed through Harvard Business Publishing (HPB). Centre for Teaching and Learning (CTL), IIMB, manages the IIMB-HBPE case review and submission process. Please click here to access the guidelines and templates related to case writing. The list of cases published through HPB is given below:
| Case Name | Author | Year |
|---|---|---|
| Hackerearth™ Open Innovation Management Platform | Srinivasan R, Sandeep Lakshmipathy, and Padmavathi Koride | 2018 |
| Highway Delite: Mobile App Brand Building Using Google Adwords | Preeti Krishnan Lyndem, and Dhrithi Mahadevan | 2018 |
| Ather Energy: Riding The Electric Vehicle Tide | Anshuman Tripathy, Amey Sahasrabuddhe, and Indrasis Bose | 2018 |
| Indian Premier League | Sonali Gupta, Akshat Raj, Diptiprakash Pradhan, and Pranav Garg | 2018 |
| Yash Raj Films | Dharmendra Hiranandani, Rishabh Raj, and Pranav Garg | 2018 |
| Rolocule Games: Negotiating the Mobile Gaming Wave | Srivardhini K. Jha, Menaka Rao, and Shubhanshuk Sarkar | 2018 |
| Hemas Holding PLC: Managing Leadership Transition in a Family Controlled Publicly Listed Firm | Abhoy K Ojha | 2018 |
| Arthakranti: Need for Strategy | Amarpreet Singh Ghura and Ganesh N Prabhu | 2018 |
| Arvind Lifestyle Brands Limited: from Concept to Shelf | Anshuman Tripathy, Anupam Sharma, and Srividya Ganesan | 2018 |
| Grameen Koota: The Turnaround for Financial Inclusion | G Shainesh and Menaka Rao | 2018 |
| Testing Marketing Hypotheses at WSES | Dinesh Kumar U | 2018 |
| Airvent Fans Co. | Anshuman Tripathy and Shikha Safaya | 2018 |
| Alibaba – Building a Social Sustainability Ecosystem for E-commerce | Haritha Saranga and Huang Yanghua | 2018 |
| Vinyas: To Be a Contract Manufacturer or Sell Through Own Channel? | Tarun Jain and Jishnu Hazra | 2018 |
| Process Improvement in Textile Wet Processing – A Case Study From the Indian Small-Scale Sector | Abhishek Iyer, Agrim Gupta, Himanshu Khera, Sagnik Choudhury, Udit Jalan, and Haritha Saranga | 2018 |
| Predicting Net Promoter Score (NPS) to Improve Patient Experience at Manipal Hospitals | Kumar Rahul, Sandhya Shenoy, and U. Dinesh Kumar | 2017 |
| Sustaining an Ethnic Soft Drink: Brand Positioning and Consumer Behavior | S. Ramesh Kumar, and Mithun Sivagurunathan | 2017 |
| Behavioral Drivers of Brand Equity – Head & Shoulders in India | Lovneet Tyagi and S. Ramesh Kumar | 2017 |
| Combating the Yoga Guru: Dabur’s Dilemma | Manaswini Bhalla, Koustav Dey and Pulkit Aggarwal | 2017 |
| GoCoop – Social Marketplace | Rama Velamuri, G Sabarinathan, and Suhruta Kulkarni | 2017 |