IIMB Management Review

Journal of Indian Institute of Management Bangalore

Several case studies are developed by faculty and students with a view to facilitating research teaching and training. Most of these cases are published and distributed through HBP and IVEY. To date, some 331 cases developed by IIMB faculty and students have been distributed through Harvard Business Publishing (HBP), Richard Ivey School of Business (IVEY) and other platforms. The details are given below:

Indian Institute of Management Bangalore (IIMB) and Harvard Business Publishing (HBP) signed a Distribution Agreement on 5 April 2011, the first of its kind between Harvard Business Publishing, a wholly owned subsidiary of Harvard University, and a B-School in India. As a consequence, Harvard Business Publishing will distribute a collection of teaching cases developed by the faculty of IIMB. Following this collaboration, IIMB joins a select group of business schools such as the Stanford Graduate School of Business, Kellogg Graduate School of Management and the Darden School of Business, which also distribute their cases through HBP. Some 280 cases developed by IIMB faculty and scholars were distributed through Harvard Business Publishing (HPB).  Centre for Teaching and Learning (CTL), IIMB, manages the IIMB-HBPE case review and submission process. Please click here to access the guidelines and templates related to case writing. The list of cases published through HPB is given below:

 

Case Studies

Case Name Author Year
CavinKare Private Limited (A): The Entrepreneurial Innovation R. Srinivasan (CSP) 2012
Exploring Category Benefits for Brand Building: Kaya and the Beauty Care Market S Ramesh Kumar, Ande Teja and Syed Hussain 2012
Estimating Demand for a New Regional Transport Aircraft (B) Jayarama Holla, Rishikesha Krishnan and Srinivas Prakhya 2012
The Park Hotels: Designing Experience J Ramachandran and Seema Gupta 2012
Supply Chain Optimization at Madurai Aavin Milk Dairy P Arun Pandian , S P Nachiappan and U Dinesh Kumar 2012
LabourNet: Empowering Informal Sector Laborers S Mukherji, S Pavisetty and C Rodrigues 2012
The Naini-Itarsi Railway Electrification Project V Ravi Anshuman, Tapsi Narang and Anand K Sharma 2012
Bosch Group in India – Transition to a transnational organization Abhoy K Ojha 2012
Bosch Group in India – Transition to a transnational organization Abhoy K Ojha 2012
ITC Limited: India First J Ramachandran and Manikandan K S 2012
ITC Limited: India First J Ramachandran and Manikandan K S 2012
One Water: A Refreshingly Different "Ethical" Product Ken Peattie and P. D. Jose 2012
One Water: A Refreshingly Different "Ethical" Product Ken Peattie and P. D. Jose 2012
Brand Revitalizing and Brand Reinforcement: the Case of Arrow Shirts in the Indian Context S Ramesh Kumar and Amod Choudhary 2012
The Saffola Journey Rochna Poddar and Srinivas Prakhya 2012
Red Force Labs: Securing Online Transactions, at What Price? Sreelata Jonnalagedda 2012
XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context S Ramesh Kumar and Kasturi Baral 2011
XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context S Ramesh Kumar and Kasturi Bara 2011
Bucking the Trend A Look at Zyme Solutions’ Non-linear Business Model for IT Services from India DVR Seshadri 2011
Bucking the Trend A Look at Zyme Solutions’ Non-linear Business Model for IT Services from India DVR Seshadri 2011