Schultz, the tech giant’s now Chief Data Officer, to be in conversation with Prof. Shainesh G 

11 August, 2026, Bangalore: IIM Bangalore will host an exclusive fireside conversation with Alex Schultz, Chief Data Officer and former Chief Marketing Officer at Meta, and Prof. Shainesh G, Professor of Marketing at IIM Bangalore and co-author of the 17th edition of Philip Kotler's Marketing Management. The session, open to the IIM Bangalore community, will be hosted by the Alumni Office, held on 24 August 2026, from 4:00 PM to 5:00, at the auditorium, IIMB.

Secure your place: https://forms.gle/b9Z82BdKmsPsNQn5A.

Drawing on ideas from Schultz's new book, ‘Click Here: The Art and Science of Digital Marketing and Advertising’, the conversation will explore why incrementality measurement is revolutionising marketing ROI and what it means for how brands allocate every rupee of their budget; how AI is transforming customer targeting and creative strategy, from generative content to predictive audience modelling; the critical role of cultural differences in consumer behaviour and why global digital campaigns must think local, especially in markets like India; and practical frameworks for building sustainable competitive advantage, with actionable strategies for the digital age, whether for a startup founder or a leader of a large brand.

The discussion will also offer practical frameworks for building sustainable competitive advantage in the digital age, with insights relevant to founders, marketers, and brand leaders navigating an increasingly data- and AI-driven marketplace, followed by Q&A.

Seats are limited, and registrations will be confirmed on a first-come, first-served basis.