Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies



Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.


IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.


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The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education


Faculty profiles
Shubha Patvardhan

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Associate Professor

Shubha’s research interests are in the domains of strategy-making and managerial and organizational cognition (identity, image, sensemaking, and future-oriented thought and action). Her most recent work explores the strategy-making processes involved in firms that not only seek to engage with the future, but also to actively try to shape it. Her research has been published in leading outlets such as the Academy of Management Journal, Organization Science, Academy of Management Annals, and Research in Organizational Behavior. She has also authored a series of case studies and teaching notes on firms in the creative sector.

Shubha teaches courses in strategic management.

Research Interests: Strategy-Making, Cognition, Identity,  Image, Imagination

My research is centered on cognition. I pursue two streams of research: “forward-looking” cognition, a nascent domain focused on infusing a “forward-looking, shaping” orientation to strategic management and organizational theories, and organizational- and field-level identity and image. A qualitative researcher with an interest in field studies, I typically focus on macro-level entities such as organizations, and organizational - collectives (e.g., organizational fields). My work contributes to the micro-foundations of strategic management, organizational theories, innovation, and entrepreneurship.  


  • Ph.D., Business Administration, Smeal College of Business, Pennsylvania State University, PA, USA.
  • Post Graduate Diploma, Personnel Management & Industrial Relations, Xavier Labour Relations Institute, Jamshedpur, India.
  • Bachelor of Arts, Mount Carmel College, Bangalore University, India.