Alumna of the doctoral programme at IIMB, and Assistant Professor of Marketing at IIM Udaipur Dr Tanvi Gupta’s paper, ‘Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures,’ co-authored with Prof. Henrik Hagtvedt, has been accepted for publication in the Journal of Consumer Research. This journal is one of the top Marketing journals in the world.
The paper is now officially published in JCR. Here is the link to the paper and its abstract:
https://academic.oup.com/jcr/advance-article-abstract/doi/10.1093/jcr/ucab006/6143648