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Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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IIMB’s R&P office to host seminar titled ‘Make in Incredible India: Nation Equity, Emotions and Globalization’ on July 18

July 17, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled: ‘Make in Incredible India: Nation Equity, Emotions and Globalization’, on July 18 (Thursday), 2019, from 03.30 pm, at Classroom P22. The talk will be delivered by Professor Durairaj Maheswaran, Stern School of Business, New York University (Area: Marketing, Strategy).

Dr. Durairaj Maheswaran is Paganelli Bull Professor of Marketing at New York University Stern School of Business. He teaches courses in marketing management, international marketing, consumer behavior and business and global environment.

Prof. Maheswaran has been with NYU Stern for more than 25 years. His primary research areas of interest include cross-cultural consumer behavior; international marketing; attitude change. He has published numerous articles in publications including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research and Journal of Personality and Social Psychology. He was the NEC Faculty Research Fellow from 1997 to 2001. In addition to his research, Prof. Maheswaran has been recognized for his excellence in teaching and received the Citibank Excellence in Teaching Award in 1993.

Before joining NYU Stern, he held several managerial positions in marketing. He also taught and conducted seminars in several universities around the world.

Prof. Maheswaran received his Bachelor of Science in chemical engineering from the University of Madras, India, his Master of Business Administration from Indian Institute of Management Calcutta, India, and his Doctor of Philosophy in marketing from Northwestern University, USA.

https://www.stern.nyu.edu/faculty/bio/durairaj-maheswaran

Topic: Make in Incredible India: Nation Equity, Emotions and Globalization

Speaker: Durairaj Maheswaran, Stern School of Business, New York University

Date: July 18 (Thursday), 2019

Time: 03.30 pm onwards

Venue: Classroom P22

Add to Calendar 2019-07-18 05:30:00 2025-05-12 00:58:42 IIMB’s R&P office to host seminar titled ‘Make in Incredible India: Nation Equity, Emotions and Globalization’ on July 18 July 17, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled: ‘Make in Incredible India: Nation Equity, Emotions and Globalization’, on July 18 (Thursday), 2019, from 03.30 pm, at Classroom P22. The talk will be delivered by Professor Durairaj Maheswaran, Stern School of Business, New York University (Area: Marketing, Strategy). Dr. Durairaj Maheswaran is Paganelli Bull Professor of Marketing at New York University Stern School of Business. He teaches courses in marketing management, international marketing, consumer behavior and business and global environment. Prof. Maheswaran has been with NYU Stern for more than 25 years. His primary research areas of interest include cross-cultural consumer behavior; international marketing; attitude change. He has published numerous articles in publications including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research and Journal of Personality and Social Psychology. He was the NEC Faculty Research Fellow from 1997 to 2001. In addition to his research, Prof. Maheswaran has been recognized for his excellence in teaching and received the Citibank Excellence in Teaching Award in 1993. Before joining NYU Stern, he held several managerial positions in marketing. He also taught and conducted seminars in several universities around the world. Prof. Maheswaran received his Bachelor of Science in chemical engineering from the University of Madras, India, his Master of Business Administration from Indian Institute of Management Calcutta, India, and his Doctor of Philosophy in marketing from Northwestern University, USA. https://www.stern.nyu.edu/faculty/bio/durairaj-maheswaran Topic: Make in Incredible India: Nation Equity, Emotions and Globalization Speaker: Durairaj Maheswaran, Stern School of Business, New York University Date: July 18 (Thursday), 2019 Time: 03.30 pm onwards Venue: Classroom P22 IIM Bangalore IIM Bangalore communications@iimb.ac.in Asia/Kolkata public
18 Jul 2019

IIMB’s R&P office to host seminar titled ‘Make in Incredible India: Nation Equity, Emotions and Globalization’ on July 18

Add to Calendar 2019-07-18 05:30:00 2025-05-12 00:58:42 IIMB’s R&P office to host seminar titled ‘Make in Incredible India: Nation Equity, Emotions and Globalization’ on July 18 July 17, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled: ‘Make in Incredible India: Nation Equity, Emotions and Globalization’, on July 18 (Thursday), 2019, from 03.30 pm, at Classroom P22. The talk will be delivered by Professor Durairaj Maheswaran, Stern School of Business, New York University (Area: Marketing, Strategy). Dr. Durairaj Maheswaran is Paganelli Bull Professor of Marketing at New York University Stern School of Business. He teaches courses in marketing management, international marketing, consumer behavior and business and global environment. Prof. Maheswaran has been with NYU Stern for more than 25 years. His primary research areas of interest include cross-cultural consumer behavior; international marketing; attitude change. He has published numerous articles in publications including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research and Journal of Personality and Social Psychology. He was the NEC Faculty Research Fellow from 1997 to 2001. In addition to his research, Prof. Maheswaran has been recognized for his excellence in teaching and received the Citibank Excellence in Teaching Award in 1993. Before joining NYU Stern, he held several managerial positions in marketing. He also taught and conducted seminars in several universities around the world. Prof. Maheswaran received his Bachelor of Science in chemical engineering from the University of Madras, India, his Master of Business Administration from Indian Institute of Management Calcutta, India, and his Doctor of Philosophy in marketing from Northwestern University, USA. https://www.stern.nyu.edu/faculty/bio/durairaj-maheswaran Topic: Make in Incredible India: Nation Equity, Emotions and Globalization Speaker: Durairaj Maheswaran, Stern School of Business, New York University Date: July 18 (Thursday), 2019 Time: 03.30 pm onwards Venue: Classroom P22 IIM Bangalore IIM Bangalore communications@iimb.ac.in Asia/Kolkata public

July 17, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled: ‘Make in Incredible India: Nation Equity, Emotions and Globalization’, on July 18 (Thursday), 2019, from 03.30 pm, at Classroom P22. The talk will be delivered by Professor Durairaj Maheswaran, Stern School of Business, New York University (Area: Marketing, Strategy).

Dr. Durairaj Maheswaran is Paganelli Bull Professor of Marketing at New York University Stern School of Business. He teaches courses in marketing management, international marketing, consumer behavior and business and global environment.

Prof. Maheswaran has been with NYU Stern for more than 25 years. His primary research areas of interest include cross-cultural consumer behavior; international marketing; attitude change. He has published numerous articles in publications including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research and Journal of Personality and Social Psychology. He was the NEC Faculty Research Fellow from 1997 to 2001. In addition to his research, Prof. Maheswaran has been recognized for his excellence in teaching and received the Citibank Excellence in Teaching Award in 1993.

Before joining NYU Stern, he held several managerial positions in marketing. He also taught and conducted seminars in several universities around the world.

Prof. Maheswaran received his Bachelor of Science in chemical engineering from the University of Madras, India, his Master of Business Administration from Indian Institute of Management Calcutta, India, and his Doctor of Philosophy in marketing from Northwestern University, USA.

https://www.stern.nyu.edu/faculty/bio/durairaj-maheswaran

Topic: Make in Incredible India: Nation Equity, Emotions and Globalization

Speaker: Durairaj Maheswaran, Stern School of Business, New York University

Date: July 18 (Thursday), 2019

Time: 03.30 pm onwards

Venue: Classroom P22