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To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Research Seminar on 17 Aug by Prof. Raghuram Iyengar from Wharton

05 AUGUST, 2022: The Research and Publications Office at IIM Bangalore will host a seminar by Prof. Raghuram Iyengar, from the Wharton School, at 2:30 pm on 17 August 2022, in Classroom C-13.

Prof. Raghu Iyengar will speak on ‘The Impact of Subscription Programs on Customer Behaviour’, based on his research. “Subscription programs are increasingly popular among a wide variety of retailers including Amazon (Prime), Barnes & Noble (B&N Membership), and Sephora (Flash). These types of programs give members access to a set of exclusive benefits for a fixed fee upfront, but what are the implications for subscription businesses and customer retention? Using state of the art machine learning methods, we find that the effect of subscription is economically significant, persistent over time, and heterogeneous across customers. Interestingly, only one-third of the effect on customer revenues is due to the economic benefit of the subscription program and the remaining two-thirds is attributed to the non-economic effect. Profitability analysis also shows that a large fraction of customers are not profitable for the retailer,” he writes in an abstract of his paper.

Raghuram

Prof. Raghu Iyengar’s research interests fall in two domains: pricing and social influence. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response. His current research focuses on how subscription program change future customer behaviour. His research has been published or forthcoming in Journal of Marketing Research and Marketing Science. He serves on the Editorial Boards of Journal of Marketing Research, Marketing Science and the International Journal of Research in Marketing. He is an Area Editor at the Journal of Marketing Research, Management Science and the International Journal of Research in Marketing.

His teaching interests are in the area of Marketing Analytics. He earned his PhD from Columbia University and his undergraduate degree from IIT Kanpur, India.

Add to Calendar 2022-08-17 05:30:00 2025-05-07 07:29:32 Research Seminar on 17 Aug by Prof. Raghuram Iyengar from Wharton 05 AUGUST, 2022: The Research and Publications Office at IIM Bangalore will host a seminar by Prof. Raghuram Iyengar, from the Wharton School, at 2:30 pm on 17 August 2022, in Classroom C-13. Prof. Raghu Iyengar will speak on ‘The Impact of Subscription Programs on Customer Behaviour’, based on his research. “Subscription programs are increasingly popular among a wide variety of retailers including Amazon (Prime), Barnes & Noble (B&N Membership), and Sephora (Flash). These types of programs give members access to a set of exclusive benefits for a fixed fee upfront, but what are the implications for subscription businesses and customer retention? Using state of the art machine learning methods, we find that the effect of subscription is economically significant, persistent over time, and heterogeneous across customers. Interestingly, only one-third of the effect on customer revenues is due to the economic benefit of the subscription program and the remaining two-thirds is attributed to the non-economic effect. Profitability analysis also shows that a large fraction of customers are not profitable for the retailer,” he writes in an abstract of his paper. Prof. Raghu Iyengar’s research interests fall in two domains: pricing and social influence. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response. His current research focuses on how subscription program change future customer behaviour. His research has been published or forthcoming in Journal of Marketing Research and Marketing Science. He serves on the Editorial Boards of Journal of Marketing Research, Marketing Science and the International Journal of Research in Marketing. He is an Area Editor at the Journal of Marketing Research, Management Science and the International Journal of Research in Marketing. His teaching interests are in the area of Marketing Analytics. He earned his PhD from Columbia University and his undergraduate degree from IIT Kanpur, India. IIM Bangalore IIM Bangalore communications@iimb.ac.in Asia/Kolkata public
17 Aug 2022

Research Seminar on 17 Aug by Prof. Raghuram Iyengar from Wharton

Add to Calendar 2022-08-17 05:30:00 2025-05-07 07:29:32 Research Seminar on 17 Aug by Prof. Raghuram Iyengar from Wharton 05 AUGUST, 2022: The Research and Publications Office at IIM Bangalore will host a seminar by Prof. Raghuram Iyengar, from the Wharton School, at 2:30 pm on 17 August 2022, in Classroom C-13. Prof. Raghu Iyengar will speak on ‘The Impact of Subscription Programs on Customer Behaviour’, based on his research. “Subscription programs are increasingly popular among a wide variety of retailers including Amazon (Prime), Barnes & Noble (B&N Membership), and Sephora (Flash). These types of programs give members access to a set of exclusive benefits for a fixed fee upfront, but what are the implications for subscription businesses and customer retention? Using state of the art machine learning methods, we find that the effect of subscription is economically significant, persistent over time, and heterogeneous across customers. Interestingly, only one-third of the effect on customer revenues is due to the economic benefit of the subscription program and the remaining two-thirds is attributed to the non-economic effect. Profitability analysis also shows that a large fraction of customers are not profitable for the retailer,” he writes in an abstract of his paper. Prof. Raghu Iyengar’s research interests fall in two domains: pricing and social influence. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response. His current research focuses on how subscription program change future customer behaviour. His research has been published or forthcoming in Journal of Marketing Research and Marketing Science. He serves on the Editorial Boards of Journal of Marketing Research, Marketing Science and the International Journal of Research in Marketing. He is an Area Editor at the Journal of Marketing Research, Management Science and the International Journal of Research in Marketing. His teaching interests are in the area of Marketing Analytics. He earned his PhD from Columbia University and his undergraduate degree from IIT Kanpur, India. IIM Bangalore IIM Bangalore communications@iimb.ac.in Asia/Kolkata public

05 AUGUST, 2022: The Research and Publications Office at IIM Bangalore will host a seminar by Prof. Raghuram Iyengar, from the Wharton School, at 2:30 pm on 17 August 2022, in Classroom C-13.

Prof. Raghu Iyengar will speak on ‘The Impact of Subscription Programs on Customer Behaviour’, based on his research. “Subscription programs are increasingly popular among a wide variety of retailers including Amazon (Prime), Barnes & Noble (B&N Membership), and Sephora (Flash). These types of programs give members access to a set of exclusive benefits for a fixed fee upfront, but what are the implications for subscription businesses and customer retention? Using state of the art machine learning methods, we find that the effect of subscription is economically significant, persistent over time, and heterogeneous across customers. Interestingly, only one-third of the effect on customer revenues is due to the economic benefit of the subscription program and the remaining two-thirds is attributed to the non-economic effect. Profitability analysis also shows that a large fraction of customers are not profitable for the retailer,” he writes in an abstract of his paper.

Raghuram

Prof. Raghu Iyengar’s research interests fall in two domains: pricing and social influence. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response. His current research focuses on how subscription program change future customer behaviour. His research has been published or forthcoming in Journal of Marketing Research and Marketing Science. He serves on the Editorial Boards of Journal of Marketing Research, Marketing Science and the International Journal of Research in Marketing. He is an Area Editor at the Journal of Marketing Research, Management Science and the International Journal of Research in Marketing.

His teaching interests are in the area of Marketing Analytics. He earned his PhD from Columbia University and his undergraduate degree from IIT Kanpur, India.