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Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore

Jochen Wirtz, Chen Lin and Gopal Das
Journal Name
Journal of Services Marketing
Journal Publication
others
Publication Year
2022
Marketing
Publication Date
Vol. 36(4), 2022, Pg. 461-466
Abstract

This study aims to show how major service developments in China, India and Singapore offer different perspectives on how cost-effective service excellence (CESE) can be achieved in health care. Resulting research opportunities are highlighted.

Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore

Author(s) Name: Jochen Wirtz, Chen Lin and Gopal Das
Journal Name: Journal of Services Marketing
Volume: Vol. 36(4), 2022, Pg. 461-466
Year of Publication: 2022
Abstract:

This study aims to show how major service developments in China, India and Singapore offer different perspectives on how cost-effective service excellence (CESE) can be achieved in health care. Resulting research opportunities are highlighted.

URL: https://www.emerald.com/insight/content/doi/10.1108/JSM-07-2021-0242/full/html