Session to feature Prof. Abhishek Borah, INSEAD; Prof. Josephine Lukito, The University of Texas at Austin, and Prof. Koustuv Saha, University of Illinois Urbana-Champaign
14 March, 2024, Bengaluru: The Centre for Software and Information Technology Management (CSITM) at IIM Bangalore will host a panel discussion titled, ‘Digital Dialects: Large Language Models and Societal Linguistic Evolution’, on 21st March 2024, from 7:30 pm to 9:00 pm. The session will feature Dr. Abhishek Borah, Associate Professor of Marketing, INSEAD, France; Dr. Josephine (‘Jo’) Lukito, Assistant Professor, School of Journalism and Media, The University of Texas at Austin, and Dr. Koustuv Saha, Assistant Professor, Department of Computer Science, The Grainger College of Engineering, University of Illinois Urbana-Champaign. Shivam Srivastava, Research Associate, IIM Bangalore, will be the moderator for the discussion.
CSTIM will conduct the seminar as part of its initiative to promote dissemination and application of knowledge for the benefit of academics and professionals from all walks of industry. The panel discussion will be followed by a Q&A session.
This will be a Zoom webinar. To register, those interested need to click this link. Those who register, will be sent a Zoom link for the webinar. The Streaming link is: https://youtube.com/live/mzxxbTNxlsI?feature=share
All queries need to be addressed to: csitm@iimb.ac.in
Abstract
For centuries, scholars have explored the intersection of language and technology. From Marshall McLuhan's historic ‘The Medium is the Message’ to Sherry Turkle's contemporary ‘Alone Together’, to the large language models like ChatGPT, understanding the dynamic evolution of language, the discourse continues. The participants of the webinar will build upon the influence of language on business, offering insights from the domain of Marketing, Communication and Computer Science. From leveraging social media effectively to understanding the impact of pronouns on a firm's bottom line, the panel will also share work that underscores the pivotal role language plays in shaping consumer attitude, satisfaction, and ultimately, a company's success.
In this webinar, the panel will also discuss research on language in the information environment. A study on dangerous digital material exposes the importance of language for its nature and content by stressing that it is essential for media and democracy as well. The panel will also delve into the field of computational social science and human-centred machine learning, which provides a comprehensive analysis of language-driven technology by considering their impact from theoretical, practical, design and ethical perspectives. The session will explore how language models are changing human linguistic evolution and shaping influences on businesses, politics and well-being.
Speaker Profiles
Dr. Abhishek Borah is an Associate Professor at INSEAD, France. He has been an Assistant Professor at the Foster School of Business, University of Washington, Seattle, and a Visiting Assistant Professor at the Wharton School, University of Pennsylvania, Philadelphia. Prior to academia, he worked for McKinsey & Company in India. He is the winner of the Varadarajan Award for Early Contributions to Marketing Strategy Research and is a Marketing Science Institute Young Scholar. He has published several articles in top-tier journals and has been cited in publications such as Harvard Business Review, Fast Company, Nature, Ad Age and Forbes. His forthcoming book is titled, ‘Mine Your Language’, to be published by Penguin Random House.
Dr. Josephine (‘Jo’) Lukito is an Assistant Professor at the University of Texas at Austin’s School of Journalism and Media. She is also the Director of the Media & Democracy Data Cooperative and a Senior Faculty Research Affiliate for the Center for Media Engagement. She uses Machine Learning and Longitudinal Modeling to study political language in the information ecology, harmful digital content, and multi-platform discursive flows. She also studies data access for researchers. Her work has been featured in Reuters, Wired and Columbia Journalism Review.
Dr. Koustuv Saha is an Assistant Professor of Computer Science at the University of Illinois Urbana-Champaign. He completed his PhD in Computer Science from Georgia Tech. His research interests are in social computing, computational social science and human-centred machine learning. His research is situated in an interdisciplinary and human-centred context and bears implications for various stakeholders. His work has been published at various venues, including CHI, CSCW, ICWSM, IMWUT (UbiComp), Scientific Reports, JMIR, FAccT, among others. He is a recipient of the 2021 Outstanding Doctoral Dissertation Award from the College of Computing at Georgia Tech, Foley Scholarship Award from the GVU Center, Snap Research Fellowship, and is a finalist of the Symantec Graduate Fellowship. He completed his B Tech (Hons.) in Computer Science and Engineering from Indian Institute of Technology Kharagpur. He was awarded the NTSE Scholarship by the Government of India, and he has six years of overall industry research experience.
Session to feature Prof. Abhishek Borah, INSEAD; Prof. Josephine Lukito, The University of Texas at Austin, and Prof. Koustuv Saha, University of Illinois Urbana-Champaign
14 March, 2024, Bengaluru: The Centre for Software and Information Technology Management (CSITM) at IIM Bangalore will host a panel discussion titled, ‘Digital Dialects: Large Language Models and Societal Linguistic Evolution’, on 21st March 2024, from 7:30 pm to 9:00 pm. The session will feature Dr. Abhishek Borah, Associate Professor of Marketing, INSEAD, France; Dr. Josephine (‘Jo’) Lukito, Assistant Professor, School of Journalism and Media, The University of Texas at Austin, and Dr. Koustuv Saha, Assistant Professor, Department of Computer Science, The Grainger College of Engineering, University of Illinois Urbana-Champaign. Shivam Srivastava, Research Associate, IIM Bangalore, will be the moderator for the discussion.
CSTIM will conduct the seminar as part of its initiative to promote dissemination and application of knowledge for the benefit of academics and professionals from all walks of industry. The panel discussion will be followed by a Q&A session.
This will be a Zoom webinar. To register, those interested need to click this link. Those who register, will be sent a Zoom link for the webinar. The Streaming link is: https://youtube.com/live/mzxxbTNxlsI?feature=share
All queries need to be addressed to: csitm@iimb.ac.in
Abstract
For centuries, scholars have explored the intersection of language and technology. From Marshall McLuhan's historic ‘The Medium is the Message’ to Sherry Turkle's contemporary ‘Alone Together’, to the large language models like ChatGPT, understanding the dynamic evolution of language, the discourse continues. The participants of the webinar will build upon the influence of language on business, offering insights from the domain of Marketing, Communication and Computer Science. From leveraging social media effectively to understanding the impact of pronouns on a firm's bottom line, the panel will also share work that underscores the pivotal role language plays in shaping consumer attitude, satisfaction, and ultimately, a company's success.
In this webinar, the panel will also discuss research on language in the information environment. A study on dangerous digital material exposes the importance of language for its nature and content by stressing that it is essential for media and democracy as well. The panel will also delve into the field of computational social science and human-centred machine learning, which provides a comprehensive analysis of language-driven technology by considering their impact from theoretical, practical, design and ethical perspectives. The session will explore how language models are changing human linguistic evolution and shaping influences on businesses, politics and well-being.
Speaker Profiles
Dr. Abhishek Borah is an Associate Professor at INSEAD, France. He has been an Assistant Professor at the Foster School of Business, University of Washington, Seattle, and a Visiting Assistant Professor at the Wharton School, University of Pennsylvania, Philadelphia. Prior to academia, he worked for McKinsey & Company in India. He is the winner of the Varadarajan Award for Early Contributions to Marketing Strategy Research and is a Marketing Science Institute Young Scholar. He has published several articles in top-tier journals and has been cited in publications such as Harvard Business Review, Fast Company, Nature, Ad Age and Forbes. His forthcoming book is titled, ‘Mine Your Language’, to be published by Penguin Random House.
Dr. Josephine (‘Jo’) Lukito is an Assistant Professor at the University of Texas at Austin’s School of Journalism and Media. She is also the Director of the Media & Democracy Data Cooperative and a Senior Faculty Research Affiliate for the Center for Media Engagement. She uses Machine Learning and Longitudinal Modeling to study political language in the information ecology, harmful digital content, and multi-platform discursive flows. She also studies data access for researchers. Her work has been featured in Reuters, Wired and Columbia Journalism Review.
Dr. Koustuv Saha is an Assistant Professor of Computer Science at the University of Illinois Urbana-Champaign. He completed his PhD in Computer Science from Georgia Tech. His research interests are in social computing, computational social science and human-centred machine learning. His research is situated in an interdisciplinary and human-centred context and bears implications for various stakeholders. His work has been published at various venues, including CHI, CSCW, ICWSM, IMWUT (UbiComp), Scientific Reports, JMIR, FAccT, among others. He is a recipient of the 2021 Outstanding Doctoral Dissertation Award from the College of Computing at Georgia Tech, Foley Scholarship Award from the GVU Center, Snap Research Fellowship, and is a finalist of the Symantec Graduate Fellowship. He completed his B Tech (Hons.) in Computer Science and Engineering from Indian Institute of Technology Kharagpur. He was awarded the NTSE Scholarship by the Government of India, and he has six years of overall industry research experience.