Strategy-as-practice research provides understanding of a complex phenomenon in language rich and holistic process terms, rather than statistically significant but limited variance terms. It requires mapping individual and organisational activities in the process of strategizing. This article assesses four research issues in strategy-as-practice research and their impact in advancing this field: challenges in bounding the scope of the research question, issues with the unit of analysis, difficulties in defining the dependent variable of outcomes and finally the challenge in specifying a particular level of analysis, all of which present complexities in the design of data collection.