In the recent past, two significant changes have taken place in efforts to address rural poor: Businesses have started recognizing potential of rural markets and governments have started providing G2C services to rural citizens through telecenters. Telecenters have emerged as the most popular mode of e-governance projects in many of the developing countries. In this paper we argue that these rural telecenters can facilitate market creation and improve governance in rural areas where the government machinery for service delivery is the weakest thereby addressing needs of people and the government in such areas. Â Categories and Subject Descriptors H.1.2 [Models and Principles]: User/Machine Systems - Human factors. Â General Terms Management, Measurement, Performance, Design, Reliability, Experimentation, Security, Human Factors.