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Shopaholics - An Exploratory Study

Pros. S Ramesh Kumar, Janat Shah and Nitin Sings
2000
Working Paper No
148
Body

A close observation paid to large departmental stores/supermarkets (at least in metros) would show consumers carrying a variety of items (generally non-durables) at home. This variety could include several products which were originally not on the shopping list of consumers.

Key words
Shopaholics

Shopaholics - An Exploratory Study

Author(s) Name: Pros. S Ramesh Kumar, Janat Shah and Nitin Sings, 2000
Working Paper No : 148
Abstract:

A close observation paid to large departmental stores/supermarkets (at least in metros) would show consumers carrying a variety of items (generally non-durables) at home. This variety could include several products which were originally not on the shopping list of consumers.

Keywords: Shopaholics
wp.iimb_.148A.pdf (2.12 MB)