Exploring Brand Associations in the Indian Context: Cafe Coffee Day
Author
S. Ramesh Kumar, Eric Minj
External Link
Case Studey Type
IIMB-HBP
Case Studies Year
2013
Exploring Brand Associations in the Indian Context: Cafe Coffee Day
Author(s) Name: S. Ramesh Kumar, Eric Minj
Year of Publication : 2013
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Abstract:
Learning Objective: