Online retailing started in a big way in the late nineties and grew into a major business in the past decade to become a major strategy for many retail companies. A large number of retail companies maintain a brick and mortar outlets as well as online presence. The shopping experience is different in the online stores as compared to the physical stores and so is the buyer behavior. Not surprisingly, the Internet usage turned out to be one of the most important determinants of the online buyer behavior (Lohse, Bellman and Johnson 1999). Online buyers worked many of hours each week (e.g., a single person working over 50 hours per week or a married couple working over 100 hours per week) (Bellman, Lohse and Johnson, 1999). Consequently, majority of the buyers are time-starved, working long hours. They also use e-mail as a major medium for communication to keep in touch with family and friends.