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Development of Utility function for Life Insurance Buyers in the Indian Market

Goutam Dutta, Sankarshan Basu & Jose John
Journal Name
Journal of the Operational Research society
Journal Publication
others
Publication Year
2009
Journal Publications Functional Area
Finance & Accounting
Publication Date
Mar'09, Vol.61 , No.4 PP 585-593
Abstract

Insurance as a financial instrument has been used for a long time. The dramatic increase in competition within the insurance sector (in terms of providers coupled with awareness for the need for insurance) has concomitantly resulted in more policy options being available in the market.

Development of Utility function for Life Insurance Buyers in the Indian Market

Author(s) Name: Goutam Dutta, Sankarshan Basu & Jose John
Journal Name: Journal of the Operational Research society
Volume: Mar'09, Vol.61 , No.4 PP 585-593
Year of Publication: 2009
Abstract:

Insurance as a financial instrument has been used for a long time. The dramatic increase in competition within the insurance sector (in terms of providers coupled with awareness for the need for insurance) has concomitantly resulted in more policy options being available in the market.