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Strategic Commitment and Timing of Internationalization from Emerging Markets: Evidence from China, India, Mexico, and South Africa

Eric Wood, Susanna Khavul, Liliana Perez-Nordtvedt, Srinivas Prakhya, Rahul Velarde Dabrowski, Congcong Zheng
Journal Name
Journal of Small Business Management
Journal Publication
others
Publication Year
2011
Journal Publications Functional Area
Marketing
Publication Date
Vol. 49, No. 2, PP 252-282, 2011
Abstract

In a study of 257 new ventures from China, India, Mexico, and South Africa, we find support for the mediating effect of strategic early internationalization on international sales intensity. We argued that when new ventures from emerging markets internationalize early and with commitment, the legitimacy they acquire helps them overcome liabilities of newness and foreignness. We develop a typology of international new ventures that, based on strategic intent and timing of internationalization, distinguishes strategic early internationalizers from persistent, serendipitous, and long-term internationalizers.

Strategic Commitment and Timing of Internationalization from Emerging Markets: Evidence from China, India, Mexico, and South Africa

Author(s) Name: Eric Wood, Susanna Khavul, Liliana Perez-Nordtvedt, Srinivas Prakhya, Rahul Velarde Dabrowski, Congcong Zheng
Journal Name: Journal of Small Business Management
Volume: Vol. 49, No. 2, PP 252-282, 2011
Year of Publication: 2011
Abstract:

In a study of 257 new ventures from China, India, Mexico, and South Africa, we find support for the mediating effect of strategic early internationalization on international sales intensity. We argued that when new ventures from emerging markets internationalize early and with commitment, the legitimacy they acquire helps them overcome liabilities of newness and foreignness. We develop a typology of international new ventures that, based on strategic intent and timing of internationalization, distinguishes strategic early internationalizers from persistent, serendipitous, and long-term internationalizers.