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Evaluating the impact of government policies and regulation on M-Commerce in India: A system dynamics modelling approach

Deepali Sharma, Diatha Krishna Sundar and Rajluxmi Vaish Murthy
Journal Name
International Journal of Business and Management
Journal Publication
others
Publication Year
2012
Journal Publications Functional Area
Production & Operations Management
Publication Date
Vol. 7, No. 23, Sept 2012, P 54-80
Abstract

Mobile Commerce (M-Commerce) is a subset of E-Commerce, which includes all E-Commerce transactions, carried out using mobile (handheld) device(s). With significant uncertainties and complexities due to evolving business and regulatory models, growth of M-Commerce is a function of appropriate and timely policy interventions from the government(s). M-Commerce business growth is further complicated by the involvement of several interrelated stake-holders and various regulatory agencies that are part of the M-Commerce eco-system, which comprises of mobile telecom service providers, banking/financial institutions, content facilitators, retailers, mobile terminal industry, and end users as the major stake-holders. To understand the M-Commerce growth facilitators in India, where M-Commerce is at its infancy, system dynamics simulation models are developed. The simulation models are used to analyze the impact of policy and regulatory interventions on the growth of M-Commerce in India. These models can help policy makers in understanding the inter-play between various independent regulatory/policy approaches and assessing their impact in a holistic manner on the business eco-system.

Evaluating the impact of government policies and regulation on M-Commerce in India: A system dynamics modelling approach

Author(s) Name: Deepali Sharma, Diatha Krishna Sundar and Rajluxmi Vaish Murthy
Journal Name: International Journal of Business and Management
Volume: Vol. 7, No. 23, Sept 2012, P 54-80
Year of Publication: 2012
Abstract:

Mobile Commerce (M-Commerce) is a subset of E-Commerce, which includes all E-Commerce transactions, carried out using mobile (handheld) device(s). With significant uncertainties and complexities due to evolving business and regulatory models, growth of M-Commerce is a function of appropriate and timely policy interventions from the government(s). M-Commerce business growth is further complicated by the involvement of several interrelated stake-holders and various regulatory agencies that are part of the M-Commerce eco-system, which comprises of mobile telecom service providers, banking/financial institutions, content facilitators, retailers, mobile terminal industry, and end users as the major stake-holders. To understand the M-Commerce growth facilitators in India, where M-Commerce is at its infancy, system dynamics simulation models are developed. The simulation models are used to analyze the impact of policy and regulatory interventions on the growth of M-Commerce in India. These models can help policy makers in understanding the inter-play between various independent regulatory/policy approaches and assessing their impact in a holistic manner on the business eco-system.