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CSR Practices among Indian and UK Retailers

Following an in-depth qualitative research methodology; this research compared Corporate Social Responsibility (CSR) practices among six major retailers, three from India and three from the UK; and tried to analyze and explain the differences that were observed. CSR practices were found to be more mature in the UK than in the Indian retail industry. UK firms tended to be more open and sensitive towards CSR, appeared to be more proficient in their stakeholder relations, exhibited higher CSR transparency and structured CSR more consistently. In contrast, CSR practices by Indian retailers were in a formative stage, characterized by being unstructured, informal and sometimes, inconsistent. Our analysis revealed that UK retailers seemed to be more interested in global issues, while the studied Indian retailers focused on local issues.
Project Team
Sourav Mukherji and Kunal Basu (SAID Business School)
Sponsor
Oxford Centre Corporate Responsibility
Select Project Type
Ongoing Projects
Project Status
Ongoing (Initiated in 2010)
Funded Projects Functional Area
Organizational Behavior & Human Resources Management

CSR Practices among Indian and UK Retailers

Project Team: Sourav Mukherji and Kunal Basu (SAID Business School)
Sponsor: Oxford Centre Corporate Responsibility
Project Status: Ongoing (Initiated in 2010)
Area: Organizational Behavior & Human Resources Management
Abstract:
Following an in-depth qualitative research methodology; this research compared Corporate Social Responsibility (CSR) practices among six major retailers, three from India and three from the UK; and tried to analyze and explain the differences that were observed. CSR practices were found to be more mature in the UK than in the Indian retail industry. UK firms tended to be more open and sensitive towards CSR, appeared to be more proficient in their stakeholder relations, exhibited higher CSR transparency and structured CSR more consistently. In contrast, CSR practices by Indian retailers were in a formative stage, characterized by being unstructured, informal and sometimes, inconsistent. Our analysis revealed that UK retailers seemed to be more interested in global issues, while the studied Indian retailers focused on local issues.