Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Subscription or Pay as You Go: A Pricing Question for Infrequently Used Services

Pay as you go pricing (PAYGP) appears to be the most logical pricing scheme for infrequently used services such as a spa or a saloon. PAYGP is a convenient way to price such a service for consumers as well as the producers. For producers, it makes the management of service capacity easier; and for the consumers, the mental accounting of on-spot payment is less burdensome.

Project Team
Sreelata Jonnalagedda and Patrali Chakrabarti
Sponsor
IIM Bangalore
Select Project Type
Ongoing Projects
Project Status
Ongoing (Initiated in 2011)
Funded Projects Functional Area
Marketing

Subscription or Pay as You Go: A Pricing Question for Infrequently Used Services

Project Team: Sreelata Jonnalagedda and Patrali Chakrabarti
Sponsor: IIM Bangalore
Project Status: Ongoing (Initiated in 2011)
Area: Marketing
Abstract:

Pay as you go pricing (PAYGP) appears to be the most logical pricing scheme for infrequently used services such as a spa or a saloon. PAYGP is a convenient way to price such a service for consumers as well as the producers. For producers, it makes the management of service capacity easier; and for the consumers, the mental accounting of on-spot payment is less burdensome.