Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Brands and Branding: Managing the Tangible Presence of an Intangible Resource

Preeti Krishnan Lyndem
Journal Name
Business Review
Journal Publication
others
Publication Year
2016
Marketing
Publication Date
Vol. 10, 2016, Pg. 25-38

Brands and Branding: Managing the Tangible Presence of an Intangible Resource

Author(s) Name: Preeti Krishnan Lyndem
Journal Name: Business Review
Volume: Vol. 10, 2016, Pg. 25-38
Year of Publication: 2016
Abstract: