NSRCEL-incubated startup is building cloud and mobile apps to help users achieve personal wellbeing
August 18, 2015: Zoojoo.be has raised $1 Million (Rs. 6.4 crore) from US based VC fund RoundGlass Partners. Incubated at the NSRCEL at IIM Bangalore, zoojoo.be builds web and mobile-based apps that use gamification and social collaboration to help users form healthy habits. The investment will primarily be used for product enhancements.
Zoojoo.be transforms the habit formation process, which traditionally relies on self-motivation, into a fun game between colleagues and co-workers. The platform has over 35,000 users across clients like Mindtree, Unisys, GE, etc. and has operations in India and the UAE. The employees can use the platform to form habits related to healthy eating, fitness, mindfulness and work-life balance. The habits are set up as virtual challenges with goal reinforcement through the peer network at work. The company has built cloud and mobile apps to deliver a social and collaborative experience to the users as they undertake their challenges.
Avinash Saurabh, Co-Founder and CEO of zoojoo.be, said: “Our mission is to measurably and quantifiably improve the wellbeing and happiness level of the workforce. We want to achieve our goal by helping our users create long-term positive behavior change by forming great habits.”
Gurpreet Singh, Founder, RoundGlass Partners, said: “With the increasing cost of care, the need of the hour is to shift focus from curative healthcare to preventive healthcare and wellness. I believe that Zoojoo.be’s wellness app with its behavior changing approach will help users bring a positive change in their habits. The solution with its incentive models and personalize wellness plans will revolutionize the approach of individuals towards their personal wellbeing.”
During its 18-month incubation at NSRCEL, IIM Bangalore, zoojoo.be has been able to transform itself from an idea to a successful business with paying customers and highly engaged user base. Professor Sabarinathan G, Chairperson, NSRCEL at IIM Bangalore, said: “I believe that the team’s relentless focus on user engagement has helped them solve some of the biggest challenges in behavior change.”
Chitra Byregowda, Head of Sustainability and Diversity at Mindtree, said: “Zoojoo.be is integral to our employee wellness strategy. The platform beats the traditional approach to employee wellness by engaging the workforce to adopt healthier behavior in a fun and social way.”
About zoojoo.be:
zoojoo.be helps employees foster positive behavior change and strike work life balance by helping them create great habits like eating better, exercising, spending time with family, starting new hobbies etc. Zoojoo.be’s social wellness methodology is a revolutionary approach to employee wellness that uses trusted social networks, behavioral economics, and engaging technology to deliver a holistic wellbeing solution to employers worldwide.
Contact : Avinash Saurabh || +91-9900098277 || avinash.saurabh@zoojoo.be
About RoundGlass Partners
RoundGlass Partners, a Seattle based venture firm, focuses on healthcare startups enabling paradigm-shifting innovations and disruptive solutions to make healthcare more accessible and affordable for the masses.
Contact: Dr. Vishal Tahiliani || +91 9999981551 || vishalt@round.glass
NSRCEL-incubated startup is building cloud and mobile apps to help users achieve personal wellbeing
August 18, 2015: Zoojoo.be has raised $1 Million (Rs. 6.4 crore) from US based VC fund RoundGlass Partners. Incubated at the NSRCEL at IIM Bangalore, zoojoo.be builds web and mobile-based apps that use gamification and social collaboration to help users form healthy habits. The investment will primarily be used for product enhancements.
Zoojoo.be transforms the habit formation process, which traditionally relies on self-motivation, into a fun game between colleagues and co-workers. The platform has over 35,000 users across clients like Mindtree, Unisys, GE, etc. and has operations in India and the UAE. The employees can use the platform to form habits related to healthy eating, fitness, mindfulness and work-life balance. The habits are set up as virtual challenges with goal reinforcement through the peer network at work. The company has built cloud and mobile apps to deliver a social and collaborative experience to the users as they undertake their challenges.
Avinash Saurabh, Co-Founder and CEO of zoojoo.be, said: “Our mission is to measurably and quantifiably improve the wellbeing and happiness level of the workforce. We want to achieve our goal by helping our users create long-term positive behavior change by forming great habits.”
Gurpreet Singh, Founder, RoundGlass Partners, said: “With the increasing cost of care, the need of the hour is to shift focus from curative healthcare to preventive healthcare and wellness. I believe that Zoojoo.be’s wellness app with its behavior changing approach will help users bring a positive change in their habits. The solution with its incentive models and personalize wellness plans will revolutionize the approach of individuals towards their personal wellbeing.”
During its 18-month incubation at NSRCEL, IIM Bangalore, zoojoo.be has been able to transform itself from an idea to a successful business with paying customers and highly engaged user base. Professor Sabarinathan G, Chairperson, NSRCEL at IIM Bangalore, said: “I believe that the team’s relentless focus on user engagement has helped them solve some of the biggest challenges in behavior change.”
Chitra Byregowda, Head of Sustainability and Diversity at Mindtree, said: “Zoojoo.be is integral to our employee wellness strategy. The platform beats the traditional approach to employee wellness by engaging the workforce to adopt healthier behavior in a fun and social way.”
About zoojoo.be:
zoojoo.be helps employees foster positive behavior change and strike work life balance by helping them create great habits like eating better, exercising, spending time with family, starting new hobbies etc. Zoojoo.be’s social wellness methodology is a revolutionary approach to employee wellness that uses trusted social networks, behavioral economics, and engaging technology to deliver a holistic wellbeing solution to employers worldwide.
Contact : Avinash Saurabh || +91-9900098277 || avinash.saurabh@zoojoo.be
About RoundGlass Partners
RoundGlass Partners, a Seattle based venture firm, focuses on healthcare startups enabling paradigm-shifting innovations and disruptive solutions to make healthcare more accessible and affordable for the masses.
Contact: Dr. Vishal Tahiliani || +91 9999981551 || vishalt@round.glass