Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Digital Marketing 2.0

The growing field of digital marketing is attracting a lot of students and marketing professionals. There is a void that is built over the time in the minds of these people from disjointed blogs, articles and lack of information about end-to-end digital campaign delivery on the Internet. This book intends to fill that gap and become a one-stop solution for those who want to learn Digital Marketing from scratch.  The book will cover the latest strategies as well as the implementation aspect of launching and measuring the success of any digital campaign.

Project Team
Seema Gupta
Sponsor
IIM Bangalore
Select Project Type
Ongoing Projects
Project Status
Ongoing (Initiated in January 2019)
Funded Projects Functional Area
Marketing

Digital Marketing 2.0

Project Team: Seema Gupta
Sponsor: IIM Bangalore
Project Status: Ongoing (Initiated in January 2019)
Area: Marketing
Abstract:

The growing field of digital marketing is attracting a lot of students and marketing professionals. There is a void that is built over the time in the minds of these people from disjointed blogs, articles and lack of information about end-to-end digital campaign delivery on the Internet. This book intends to fill that gap and become a one-stop solution for those who want to learn Digital Marketing from scratch.  The book will cover the latest strategies as well as the implementation aspect of launching and measuring the success of any digital campaign.